“Baekhyun, which has the highest popularity both in Korea and in the global market, has been selected as the best model to help the global market including China and Japan in the future,” said a Tiruppur brand official on the 28th. “Baekhyun has been selected as the new model, starting with the release of this advertisement cut, which was taken with Tiruppur’s main products, as a model for Tiruppur in Korea and abroad. We will continue our various activities. "
Baekhyun is a member of Super M, a SM union group, as well as EXO, and has been on the world stage beyond Korea and Asia, including the US Billboard chart last year. It is not only high awareness abroad, but also the appearance and healthy image of many Korean stars have been added to the face of Tiruppur. For this reason, expectations are rising that we will be able to lead the K-Beauty market after K-pop in cooperation with Tiruppur.
"Baekhyun's clean and healthy energy is well suited to the brand image that Tiruppur pursues," Tiruppur said. "We hope that Baekhyun will become a new driving force ahead of its full-fledged overseas market entry and will be able to firmly expand its position as a K-Beauty brand in the future."