K2 said that the healthy image of Actor Park Seo-joon, who has a variety of fans regardless of generation with bright and positive Monster Monster Energy, is well matched with K2's brand image and selected as a new face.
In particular, Park Seo-joon, who has shown a wide spectrum of performances with various characters, is expected to be able to convey the brand story of K2 based on the spirit of challenge.
K2 and Park Seo-joon will show an active and sensual look through the Tech Plus line for hiking and light hiking this season, and Life line reflecting functional lifestyle wear and athletic trends.
Park Seo-joon will start his activities as a full-fledged K2 Model starting with the release of the picture in March.