CellReturn announced on the 10th that it has selected Hallyu stars Actor Lee Min-ho, a brand that has a solid global fandom, as a brand that includes the 'Gruming people' who invest generously in raising their own LED mask brand Cognitive in overseas markets beyond Korea.
Actor Lee Min-ho, who is scheduled to visit the house theater with Drama 'Ducking: The Monarch of Eternity' in the first half of this year, has been loved by domestic and foreign fans for showing a wide spectrum of Acting by challenging various Characters. In addition, the 2019 Overseas Korean Wave Survey conducted by the Korea Culture and International Exchange Agency is considered to be the most preferred Korean Actor in the Korean Wave area, and it is solidifying its position as a global hallyu star. In the future, Cell will share the brand value of CellReturn with customers from Asia and around the world, including Korea, along with Actor Lee Min-ho.
Cell Return's existing brand Model Actor Jang So-ra, Park Seo-joon and new brand Model Actor Lee Min-ho will be on-air from the 20th. Especially, this advertisement is known to be the first advertisement of Actor Lee Min-ho in 2020.
“The neat and sophisticated image of Actor Lee Min-ho is in line with the premium image of CellReturn,” said a CellReturn official. “We want to expect a 2020 cell with Global Hallyu stars Actor Lee Min-ho.”