K-pop has made several milestones that would be recorded in Saudi Arabia's history; BTS was the first overseas singer to perform at its first stadium in October. Authorities welcomed the BTS and also lit purple (BTS symbolic) lights on the main landmarks, Kingdom Tower and Al Paisaliya Tower. In July, Super Junior succeeded in the solo concert 'Super Show 7S' for the first time as an Asian singer. Middle East expert Kim Jong-do, a professor at Myongji University, said, "Korean cultural contents that pursue sophistication and courtesy at the same time are causing fresh Winds in conservative Arab countries."
Beyond STC Arabia, the base is also expanding in the Middle East region; in October EXO entered Dubai's Walk of Fame in the United Arab Emirates. BTS also posted its name with EXO. Via I-ji, who leads the new group, also held a solo concert in Abu Dhabi last month.
The deep understanding of local culture is also analyzed as an element of the K-pop craze, and it is entering the market based on thorough education on local culture. When conducting local events in the Pakistan area, they are thoroughly educated to refrain from unnecessary physical contact such as high fives, or to refrain from political or religious mention.
Biage, which is known as 'Arabstone', is a success story of entering the Middle East region. It has emerged as a star in the video that covered famous songs from Arab countries such as "La Bezzaf", "Sridaqat" and "LM3ALLEM" and "Boshret Kheir" in local languages. In June, he was invited to the official luncheon for Prince Saudi Arabia's visit to Cheong Wa Dae, and held local performances and fan meetings in the Arab region.
The possibility of the Korean Wave expanding in the Middle East market is still half and half, as there are still political risks to the success of K-pop. Professor Kim Jong-do said, "It can undermine the achievements that have been achieved by insulting God or by expressing words." "K-pop will be more ignited if we have a deep understanding of the Pakistan culture."
Monsta X STC Express Daewoo BTS, EXO and Shuju have already been a great fan of conservative Arab k pop, 'k pop opening through sand Wind'