group EXO Kai has once again been active as a global ambassador for luxury brands.
Kai, who is a global ambassador for Italian luxury brand Eyewear, will participate in the brand's short video series The Performers (The Permomus) to gather topics.
The Performers, starring Kai, is a collaborative project between Condé Nast, a global media group that publishes leading magazines such as Vogue and GQ, and Gucci. Since 2017, it has explored the artistic motivations and inspirations of the world's most original creators, including singers, Actors, choreographers, playwrights, scientists and chefs.
In particular, Kai is taking a hot response by presenting autobiographical stories such as the occasion of dancing, memories of family, etc. in fantasy Drama format with the concept of 'memories beyond time and space', which is filmed as the fifth episode muse of the third season of 'The Performers'.
Lucy Luscombe, the director of the video, said, "I came to Seoul to meet K-POP star Kai with a powerful ripple. We have led to Kai's values and personal experiences in dance, and Kai has created a sensual Image. "
Kai is the only K-POP artist to be ranked 7th in the 2020 Best-dressed Men of 2020, released by British fashion magazine GQ on the 4th, and has shown unique influence in music as well as fashion, and this project is also attracting global fans with its excellent fashion sense and elegant dance line.
Kai's 'The Performers' videos and pictures can be found on the official online site of the brand, social media channels, and Vogue and GQs from each country.
Photo Photo Grapper Samuel Bradley, Courtesy of Conde Nast