MobilizationF & B unveils 34-year-old 'Yangbang Kim' New site sensibility CF

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MobilizationF & B announced on the 10th that it introduced a new CF of New site sensibility modeled on Actor Kim Yoo-jung.Yangban Kim is the national representative seasoning Kim, which has been in the top position in the domestic market for 20 years since its launch in 1986.This CF was created as a New site concept to emphasize the traditional aspect of the brand and to inform the Mielenial generation of the value of the brand.New site, which has emerged as a new trend of the recent Mielenier generation, is a new word that combines newness and retro, which refers to a tendency to enjoy the past.This CF attracts attention because it is CF where Kim Yoo-jung, the representative actor of the Mielenier generation, and New site sensibility meet.In 1989, the popular CM song was re-emerged in the CF, which was reused as the original sound quality recorded at the time, and the analog sensibility is fully alive.Especially, the unique melody on the song Mobilization Yangban Kim captures the ears of the Mielenial generation who pursues unique taste as well as the older generation who feels nostalgia in the past.Kim Yoo-jung does not eat the yangban Kim in a special way at CF, but only eats deliciously with Kim itself or eats it in white rice.CF emphasizes that this scene is a good food by itself.In addition to the official version, this CF is produced in various versions such as ASMR version and Mobilization Yangban Kim refrain version, and can be found on the official YouTube channel of MobilizationF & B.Meanwhile, MobilizationF & B has been continuously communicating with Mielenial Target through various CFs such as Mobilization Tuna CF, which has recently been loved to exceed 20 million online cumulative views.

MobilizationF & B announced on the 10th that it introduced a new CF of 'New site sensibility' modeled on Actor Kim Yoo-jung.

Yangban Kim is the national representative seasoning Kim, which has been in the top position in the domestic market for 20 years since its launch in 1986. This CF was created as a 'New site' concept to emphasize the traditional aspect of the brand and to inform the Mielenial generation of the value of the brand.

'New site', which has emerged as a new trend of the recent Mielenier generation, is a new word that combines newness and retro, which refers to a tendency to enjoy the past. This CF attracts attention because it is CF where Kim Yoo-jung, the representative Actor of the Mielenier generation, and New site sensibility meet.

In 1989, the popular CM song was re-emerged in the CF, which was reused as the original sound quality recorded at the time, and the analog sensibility is fully alive.

Especially, the unique melody on the song 'Mobilization Yangban Kim' captures the ears of the Mielenial generation who pursues unique taste as well as the older generation who feels nostalgia in the past.

Kim Yoo-jung does not eat the yangban Kim in a special way at CF, but only eats deliciously with Kim itself or eats it in white rice. CF emphasizes that this scene is a good food by itself.

In addition to the official version, this CF is produced in various versions such as ASMR version and 'Mobilization Yangban Kim' refrain version, and can be found on the official YouTube channel of MobilizationF & B.

Meanwhile, MobilizationF & B has been continuously communicating with Mielenial Target through various CFs such as 'Mobilization Tuna' CF, which has recently been loved to exceed 20 million online cumulative views.