Korea GM has been active in the Marketing of American Airlines authentic sports utility vehicle (SUV) Travel, which was launched in the domestic market. It is a strategy to position new in the market with the launch of Traverse by recruiting top star Jung Woo-sung as an advertising model and promoting Korea GM's Korea Import Car Association.
Korea GM held an Event to launch Chevrolet's authentic American Airlines SUV Travel in Yangyang-gun, Gangwon Province on the 3rd and 4th of the month. It plans to aggressively increase its market share in the large SUV market with the largest interior space, excellent driving ability, and advanced safety specifications compared to its peer model.
Recently, large SUVs with a wide space have become popular as the trend of enjoying outdoor activities such as camping and surfing has spread. This is why Korea GM has taken a large SUV as a new segment of new car launches in a long time.
The industry is in the midst of the need for a Marketing strategy different from Li Dian to squeeze Traverse into the market where Hyundai Palisade, Kia Motors Mojave and Ssangyong G4 Rexton are already in place for domestic cars and Ford Explorer is in charge of imported cars.
To this end, KoreaGM selected Actor Chung as Traverse's advertising model, which is very unusual for Korea GM to launch a Marketing advertisement with top stars. In the meantime, Korea GM has been carrying out differentiated Marketing by using Actor or social network service (SNS) influencer that matches the image of the car. This time, he will play aggressive Marketing with the recruitment of top stars. Jung will actively promote Traverse, including filming TV commercials and attending Event launches.
Price policy and market positioning have also changed dramatically from Li Dian, and recently Korea GM has joined the Import Car Association and is seeking to transform itself into an import car company. This is because the price policy may change due to the change in market positioning. Traverse's domestic launch price is 45.2 million ~ 55.22 million won.
Traverse is about 10 million won more expensive than Palisade or G4 Rexton, which starts in the mid 30 million won range, but it can secure competitiveness at a price more than 10 million won lower than the competitive Ford Explorer (54.6 million won).
"We are well aware of the various analysis of the media about the recent joining of Korea GM's imported car association," said Kaher Kazem, CEO of Korea GM. "As a finished car manufacturer and an imported car maker, I will faithfully carry out two roles through both associations."
On the other hand, the Traverse, which was launched on the day, has a body length of 5.2m and a wheelbase of more than 3m, securing the maximum interior space of the same model. The powertrain combines a high-performance 3.6-liter, six-cylinder direct-injection gasoline engine with a Hydramatic 9-speed automatic transmission, delivering a maximum output of 314 horsepower and a maximum torque of 36.8 kgf m. ▲ LT Reader ▲ LT Reader Premium ▲ RS ▲ Premiere ▲ Redline and five trims were released.
Korea GM, which joined the Marketing Import Car Association, has revised its market positioning strategy to set a price of 45.2 million ~ 55.22 million won