BTS campaign 'Let's Do Something Fun' video launch

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The Lets Do Something Fun video, which utilizes the L, D, F campaign keywords of the Lotte Mart Duty Free Shop, consists of six series.The Lotte Mart Duty Free will unveil three teaser videos featuring the trendy and pleasant appearance of BTS walking on a runway in the shape of L, D, F.The runway stage is decorated with different concepts such as style, travel and play.Each video will be launched sequentially every Monday for six weeks from April 4 to the following month, and will be released simultaneously through on-line channels.You can watch videos directly on Lotte Mart Duty Free Star Avenue as well as online channels such as YouTube and Twitter Inc.Lotte Mart Duty Free Shop is a multinational customer, and BTS is popular in all worlds. The video will be produced and distributed in four languages ​​in Korean, Chinese, English and Japanese.BTS is a world star that has received explosive responses from all world countries, including Billboard in the United States and UK (UK) official charts, and is conducting a world tour beyond Asia.Since November 2017, the Lotte Mart duty-free shop model has been working as a signboard model for family festivals and brand music videos, and has played a major role in further strengthening the global image of the Lotte Mart duty-free shop.In particular, the previous Lotte Mart duty-free brand music video Youre so Beautiful BTS was selected by Google Korea as the Top20 of the 2018 YouTube Advertising Leaderboard, as well as receiving great worldwide response.Lotte Mart Duty Free is a copy phrase created by Lotte Mart Duty Free Shop to communicate with domestic customers.It is a symbol of D from LDF, the first letter of English word of Lotte Mart Duty Free Shop (LOTTE DUTY FREE), and becoming Hangul .It also means that the Lotte Mart duty-free shop provides customers with pleasant shopping, just as the pleasant sound sound when eating delicious food.Lotte Mart Duty Free will present various SNS events that customers can participate in, such as quizzes, post sharing, and posting authentication shots, in commemoration of launching BTS video.Each time each video is released sequentially, new events will be held, and prizes are prepared in a variety of ways, including cosmetics, cameras, electronics, and travel vouchers.Events can be found on the Lotte Mart duty-free SNS channel including Twitter Inc., Instagram, YouTube, Weissin, and Wei Bo.We will continue to present and strengthen our marketing strategies for Korean Wave only at Lotte Mart duty-free shops in the future, said Kim Jung-hyun, head of marketing at Lotte Mart Duty Free Shop, who launched a video featuring BTS with a global awareness and emphasized the campaign and global brand image of Lotte Mart Duty Free Shop.

The Let's Do Something Fun video, which utilizes the L, D, F campaign keywords of the Lotte Mart Duty Free Shop, consists of six series. The Lotte Mart Duty Free will unveil three teaser videos featuring the trendy and pleasant appearance of BTS walking on a runway in the shape of L, D, F. The runway stage is decorated with different concepts such as 'style', 'travel' and 'play'.

Each video will be launched sequentially every Monday for six weeks from April 4 to the following month, and will be released simultaneously through on-line channels. You can watch videos directly on Lotte Mart Duty Free 'Star Avenue' as well as online channels such as YouTube and Twitter Inc. Lotte Mart Duty Free Shop is a multinational customer, and BTS is popular in all Worlds. The video will be produced and distributed in four languages ​​in Korean, Chinese, English and Japanese.

BTS is a World star that has received explosive responses from all World countries, including Billboard in the United States and UK (UK) official charts, and is conducting a World tour beyond Asia. Since November 2017, the Lotte Mart duty-free shop model has been working as a signboard model for family festivals and brand music videos, and has played a major role in further strengthening the global image of the Lotte Mart duty-free shop.

In particular, the previous Lotte Mart duty-free brand music video You're so Beautiful BTS was selected by Google Korea as the Top20 of the 2018 YouTube Advertising Leaderboard, as well as receiving great Worldwide response.

'Lotte Mart Duty Free' is a copy phrase created by Lotte Mart Duty Free Shop to communicate with domestic customers. It is a symbol of 'D' from 'LDF', the first letter of English word of Lotte Mart Duty Free Shop (LOTTE DUTY FREE), and becoming Hangul '. It also means that the Lotte Mart duty-free shop provides customers with pleasant shopping, just as the pleasant 'sound' sound when eating delicious food.

Lotte Mart Duty Free will present various SNS events that customers can participate in, such as quizzes, post sharing, and posting authentication shots, in commemoration of launching BTS video. Each time each video is released sequentially, new events will be held, and prizes are prepared in a variety of ways, including cosmetics, cameras, electronics, and travel vouchers. Events can be found on the Lotte Mart duty-free SNS channel including Twitter Inc., Instagram, YouTube, Weissin, and Wei Bo.

“We will continue to present and strengthen our marketing strategies for Korean Wave only at Lotte Mart duty-free shops in the future,” said Kim Jung-hyun, head of marketing at Lotte Mart Duty Free Shop, who launched a video featuring BTS with a global awareness and emphasized the ‘’ campaign and global brand image of Lotte Mart Duty Free Shop.