However, there was a figure that rose steadily when everyone fell down, so it is the record sales of BTS. The team has sold 603,307 recordings over the past year at United States of America, ranking second in the sales rankings for albums by The Artist (including both Digital and Bigger Than Life). It is the second ranking behind Eminem, and under BTS there are a lot of global top stars such as Band Metallica (4th), Lady Gaga & Bradley Cooper (5th), Justin Timberlake (10th), Ed Sheeran (11th).
If you look at the face, you can see how special this ranking is. Eminem, who ranked first last year, sold 750,000 copies, remaining at one-third of the 2.18 million recorded by Taylor Swift, who was the number one player in 2017. Even it fell short of Pink, who finished sixth in 2017 with 765,557 copies sold. It is a point where it can be interpreted that BTS has increased as much as BTS while the purchase of music for mainstream music has decreased in United States of America.
The rise in music sales due to K-pop in the Korean music market has been observed for a long time. The total sales volume of the 1st to 100th albums based on sales volume jumped from 5.08 million in 2011 to 6.67 million in 2013. Last year, it was three times as many as five years ago. The boom in the Bigger Than Life music market in Korea is a phenomenon that has a great interest in overseas markets as it de-harms the trend of the world music industry. Here, the calculation to increase the probability of fan meeting was very important. Many entertainment agencies offer fan meeting entries to fans who have purchased Bigger Than Life albums. Fans try to increase the possibility of participating in fan meeting by purchasing 10 ~ 20 CDs.
However, it is noteworthy that Big Hit Entertainment does not link CD and fan meeting entries to United States of America fans. In other words, about 600,000 albums sold at United States of America are close to actual demand. It is a psychology to Soyou the Bigger Than Life album, and it is a willingness to appreciate the "album" unit while following the track set by The Artist.
In other words, even if there was no event in Korea that included the purchase of K-pop music and the right to sign a fan signing, it could be inferred that the sales of music sales would have increased slightly by year, or at least the decline would have been smaller than overseas. "I think that the idol consumption method that was familiar in Asian countries including Korea and Japan is going through North America," said Jung Byung-wook, a music critic. "In addition to United States of America, sales of physical records and other supplementary products are increasing more than in the past." He said. As several Boys and Girls Groups enter the United States of America market following BTS, they may see more K-pop Singer on the charts for The Artists next year.
In order to attract K-pop fans who are against the digitalization of the world, several companies are offering linked products. A representative example is the partnership between Mattel and Big Hit Entertainment, which was recently announced. Matel, a United States of America toy company known for Barbie dolls, announced plans to release a doll featuring BTS at the Hong Kong Toys and Game Fair on the 7th (local time). The company's stock price surged at the same time as the announcement, rising 7.68% from the day before, as BTS will produce costumes that were worn on the music video of "Idol." In addition, KB Kookmin Bank and Shinhan Bank launched check cards on Wanna One models, which greatly increased card issuance.