BTS first place on Boy Group brand reputation in December 2018 took the place. BTS, which is reborn as a global group and is busy with 2018 more than anyone else, has been working on United States of America Billboard social 50 artist first place until recently , United States of America Bloomberg News' first selection of Korean singers in Bloomberg 50, Twitter's most tweeted accounts in 2018, and has proved its popularity. In addition, the first place of brand reputation for 7 consecutive months in Korea He continued to solidify his position as the best boy group.
The Korean company RAND Corporation measured the participation of the boy group brand, JiSoo, MediaJiSoo, Communication JiSoo, and Community JiSoo through the analysis of consumer behavior of 109,273,546 boy group brand Big Data from November 7, 2018 to December 8, 2018.
The 30th place in the Boy Group brand reputation in December 2018 was BTS, Wanna One, Exo, New East W, BTOB, Seventeen, The Boys, Shiny, nct, Winner, Monster X, Big Bang, Stray Kids, Infinite, Highlight, Godseven, Golden Child, Astro, JBJ, Hotshot, Icon, nct 127, Super Junior, Bix, Beast, 2PM, MXM, Lay, Decrunch, TVXQ were analyzed in order.
"The Boy Group Brand Reputation Big Data Analysis in December 2018 shows that BTS is the first place In the link analysis of BTS, 'Enjoy, Excitement, Warm' was high, and 'Album, Amy, Bloomberg' was high in keyword analysis. In the analysis of the positive ratio, the positive ratio was 81.20%. "
On the other hand, brand reputation JiSoo is an indicator that extracts brand big data and analyzes consumer behavior, classifys it into participation value, communication value, media value, and social value.
iMBC Kim Eun-Byeol Photo iMBC