Rapper Juheon, 24, who appeared in Season 4 of the hip-hop contest program "Show Mid Money" in 2015, provoked participants who looked at him with color glasses because he was part of the Idol group. Three years later, Monstarrrrrrrrrrrrrrrrr X, his part of the team, is in the spotlight throughout North America, breaking the limits that the 'Idol rapper' can reach every time. It is proving that the remarks of the day were not bluffs as a stage in the United States of America, home of hip-hop.
A "Jingle Ball Tour" by the team this month is a good example of this. United States of America famous radio station Ihatradio is the first show to be held annually in the United States of America metropolitan area, and the Korea group is participating. Not only did Monstarrrrrrrrrrrrrrrrr X meet 120,000 North American fans on the tour, but it also surprised fans with its electronic dance Music (EDM) duo Chainsmocus and collaboration that hit the former World with "Closer." In the North America Music market, which was the dream of Korean singers, we looked at Monstarrrrrrrrrrrrrrrrr X, which is more welcomed than domestic ones, as S (strong) W (weak) A (planner) G (target).
S (strong point): The Power of a well
Monstarrrrrrrrrrrrrrrrr X sells a well: it tries to mix multiple genres, but basically it introduces hip-hop to show intense lapping and dance Performance. This is a distinctly different point from other Idols who try to transform each comeback to broaden the range of fortune. Park Soo-jin Music critic said, "Normally, Idol borrows concept changes from boy to young man and leading to man." On the other hand, Monstarrrrrrrrrrrrrrrrr X has been working with intense traps (a genre of hip-hop using 808 drum machines), EDM, and Powerful dance from the beginning of debut. "
The entire team's color as well as Music is consistently taken, according to Hwang Sun-up, a Music critic who explained that the team is occupying a "beast stone" position, as was the past 2PM. "There is no atmosphere in the shabang," he said. "There is no boy group with an aggressive and strong Image as Monstarrrrrrrrrrrrrrrrr X."
Image and genre 'took' is leading to favorable reviews in United States of America, the center of the popular Music industry. "World male group Monstarrrrrrrrrrrrrrrrr X made history by performing K-pop for the first time in the main stage," said Monstarrrrrrrrrrrrrrrrr X. "When Monstarrrrrrrrrrrrrrrrr X performed an explosive sword dance, the Performance of the latest single 'Shoot Out' was met with a thunderous excitement."
W (weakness): The blind spot of a well
Monstarrrrrrrrrrrrrrrrr X has attracted about 100,000 viewers this year with a World tour including North America. The boy group with this ability is ranked in five fingers in Korea, but the domestic recognition of Monstarrrrrrrrrrrrrrrrr X is significantly lower. As a result of requesting real-time chart ranking analysis of nine representative songs of Monstarrrrrrrrrrrrrrrrr X to the digital Music appreciation platform Genie Music, the real-time top ranking of these songs remained in the top 34 ~ 115.
Many experts saw it as a "paradox of digging a well." The strategy of posing for hip-hop is positive for making color clear, but it can be a weakness in terms of securing popularity. Hwang Sun-up, a critic, said, "Although strong Image is approaching foreigners, there is still a strange aspect for Koreans to hear."
Observations are also raised that Image consumption may come quickly. Park Soo-jin critic said, "If you feel that Monstarrrrrrrrrrrrrrrrr X's specific song is good and you find another Music, you do not feel a big difference." "When you move in one genre, you are relatively lacking in diversity of songs."
A (Planner): There is no home run to hit
Starship Entertainment, a subsidiary company, is evaluated as having the ability to highlight the singer's unique Image. The same company senior SeSTa was unique as a group that pursued a healthy feeling, and Kwill was a high-pitched sound that seemed to be extracted by a machine, and Monstarrrrrrrrrrrrrrrrr X brother group space girl is building her own territory with a fantastic World view.
However, it seems that the know-how is somewhat lacking in creating a decision. In the public view, a hitter who hits a home run in a major match rather than a player who hits steadily remains memorable. "As the awareness in Korea is still low, it is urgent to establish a strategy for balancing domestic demand and overseas expansion and a team that is responsible for finding and contracting artist and repertoire," said Hwang Sun-up, a critic.
G (goals): Balance of domestic and overseas targeting
The difference in popularity at home and abroad at Monstarrrrrrrrrrrrrrrrr X is due to the planning that focuses on overseas in the first place. In other words, instead of taking a position in the domestic and overseas markets at the same time, he chose to arm himself with intense hip-hop sound, which is in demand among North America K-pop fans. Park Soo-jin critic said, "When I listen to the album, I have taken the song to the title that can show more Power and sword dance even though there are songs that are a little more Yu and easily accepted in Korea."
However, if you feel the need to take a more aggressive approach to the Korean market, you need a more popular approach. K-pop group, which is popular in former World and is not popular in Korea, has a point of regret like 'muscle man without abs'. Hwang Sun-up, a critic, said, "If you make too popular Music, Monstarrrrrrrrrrrrrrrrr X can lighten the color." "It is possible to approach the way of putting more melodic melody or emotional lyrics while pursuing strong Music like now." Member IM (I.M) said: "The foundations of Monstarrrrrrrrrrrrrrrrr X Music are R&B, EDM and hip-hop. This genre makes people excited easily, "he said." The next goal is to open a concert on the biggest stage in World. "