..Wanna One 2nd place BTS first place on Idol brand reputation Dec I'm on.
For the analysis of big data of Idol group brand reputation, RAND Corporation extracted 218,947,961 big data of 100 Idol group brands from November 27, 2018 to December 28, 2018, and measured them as JJiSoooo, Media JJiSooo, Communication JJiSooo, Community JJiSoooo for 100 Idol group brands. I analyzed JiSoo.
The top 30 Idol Group's top 100 brand reputations in December 2018 include BTS, Wanna One, Black Pink, Twice, Exo, Mamamu, Red Velvet, Aizone, (girl) Children, Seventeen, Btooby, The Boys, Winner, NCT, Momorand, Girls' Generation, Apex, Lovelies, Monsterex, Godseven, Shii Nee, Space Girl, New East W, AOA, Stray Kids, Infinite, Omai Girl, LaBoom, Astro and Big Bang.
"In December 2018, the BTS brand was the first place in the Idol group's top 100 brand reputation rankings," said Koo Chang-hwan, director of RAND Corporation. and recorded. Compared to 178,241,082 Idol Group's 100 largest brands in September, it increased 22.84%. Detail analysis showed that brand consumption rose 21.09%, brand issue rose 83.89%, brand communication rose 8.05% and brand spread fell 4.85%. The positive rate analysis of the Idol group was 86.20%, up 4.92% from September. "