The whole world is shaking with BTS: The concerts are sold out in every country. Experts analyze the success of BTS and point out that active use of SNS such as YouTube is one of the main factors.
BTS' YouTube channel BANGTV has surpassed 12 million subscribers in six years. It is through a strategy that pioneered a new channel without hanging on to appear on a narrow terrestrial broadcasting station like a needle hole.
The success DNA (gene) of BTS is also valid in barren domestic StartUp ecosystems. There are more and more new attempts to actively inform StartUp to solve problems such as the recovery of investment, poor reinvestment environment, and difficulty attracting manpower. The IF Festival, held by the Banking Rights Youth Foundation DeCamp (D.Camp) at Severance Hospital Yonseiro in Seoul for the second year, is representative.
The IF Festival moved the StartUp event held at the closed indoor exhibition hall to Severance Hospital Yonsei, which has a floating population of 80,000, and has set up a venue for StartUp to meet potential customers. It resembles YouTube in that it can communicate with the public beyond limited space and time.
DeCamp also attempts to expand the StartUp StartUp culture to the whole country, not the Seoul Capital Area. On the 29th, Deagu will hold a demonstration day D-Day (D.DAY), which introduces promising StartUp, to encourage young entrepreneurs to start their businesses. It is the first time that D-Day is held outside of Seoul Capital Area. The youth unemployment rate is 4.6%, and Dematch, which connects Deagu youths who are experiencing a long-term recession with promising StartUp, will also be held.
D-Day will be attended by all the executives of non-Seoul Capital Area StartUp, including Kwon Do-gyun, the first-generation accelerator in Korea, and Yoon Kun-soo, DSC Investment representative. They will gather to present various ideas to create the BTS of the StartUp system.
Kim Hong-il, executive director of the Banknote Youth Foundation
Kim Hong-il, executive director of the Banknote Youth Foundation