..Warner One's second place. Boy Group Brand Reputation Analysis of Big Data in November 2018, first place It was analyzed in the order of EXO, which ranked second in BTS, Wanna One.
The Korean company RAND Corporation measured 78,690,507 Boy Group brands from October 9, 2018 to November 10, 2018, and measured the participation of the Boy Group brand, JJiSoo, MediaJJiSoo, Communication JJiSoo, and Community JiSoo through consumer behavior analysis. Compared with the brand Big Data 72,090,781 in October, it increased by 9.15%.
Brand JJiSoo is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great influence on brand consumption. The boy group brand reputation JJiSoo can measure positive evaluation of boy group, media interest, consumer interest and communication.
The 30th place in the Boy Group brand reputation in November 2018 was BTS, Wanna One, EXO, NCT, WINNER, Big Bang, Seventeen, Icon, BTOB, StLay Kids, Monster X, Shiny, Infinite, Super Junior, Highlight, Big Flo, Golden Child, New East W, Astro, The Boys, JBJ, Vix, Pentagon, Myth, 2PM, Beast, Jekskis, Godseven, Alphabet, and Tray were analyzed in order.
first place The brand name of BTS (RM, Sugar, Jean, Jhop, Jimin, Bue, Jungkook) became the participating JJiSoo 2,551,888 MediaJJiSoo 3,837,760 Communication JJiSoo 2,860,083 Community JiSoo 2,124,074, and brand reputation JJiSoo 11,373,804 It was analyzed as 5. Compared with the brand reputation JJiSoo 12,308,414 in October, it fell 7.59%.
Second-ranked Wanna One (Kang Daniel, Park Ji-hoon, Lee Dae-hui, Kim Jae-hwan, Ong Sung-woo, Park Woo-jin, Ry Kwan-lin, Yoon Ji-sung, Hwang Min-hyun, Bae Jin-young, and Ha Sung-woon) brand participated in JJiSoo 869,440 Media JJiSoo 3,324,672 Communication JJiSoo 2,127,606 Community JiSoo 1,3 As the brand became 20,731, it was analyzed as JJiSoo 7,642,449. Compared with the brand reputation JJiSoo 7,395,339 in October, it rose 3.34%.
The third-placed EXO (Suho, Chanyeol, Kai, Dio, Baekhyun, Sehun, Siumin, Lay, Chen, Tao, Luhan, Chris) brand is part of the JJiSoo 1,017,632 MediaJJiSoo 2,913,280 Communication JJiSoo 1,984,811 Community JiSoo 1,531,706 As a result, it was analyzed as JJiSoo 7,447,428. Compared with the brand reputation JJiSoo 4,499,843 in October, it rose 65.50%.
4th place NCT (Tail, Johnny, Taeyong, Utah, Doyoung, Ten, Representation, Winwin, Mark, Runjun, Geno, Haechan, Jaemin, Chunler, Jisung, Lucas, Jungwoo, Coon) brands participated JJiSoo 210,408 Media JJiSoo 1,826,560 Communication JJiSoo 544,451 Community The brand reputation of JJiSoo was analyzed as 7,309,889 as JiSoo was 728,470. Compared with the brand reputation JJiSoo 2,826,868 in October, it rose 17.09%.
The fifth-ranked brand of WINNER (Kang Seung-yoon, Lee Seung-hoon, Song Min-ho, and Kim Jin-woo) was analyzed as JJiSoo 808,808 Media JJiSoo 964,352 Communication JJiSoo 535,294 Community JiSoo 589,742, and brand reputation JJiSoo 2,898,196. Compared with the brand reputation JiSo2,261,349 in October, it rose 28.16%.
"The Boy Group Brand Reputation As a result of Big Data analysis in November 2018, the BTS brand was the first place The Boy Group brand category increased 9.15% compared to the brand Big Data 72,090,781 in October. According to the Cebu City analysis, brand consumption rose 11.71%, brand issue rose 34.21%, brand communication fell 9.67%, and brand spread fell 6.99%. "
"Boy Group Brand Reputation First place for Big Data Analysis in November 2018 The BTS brand with the record was analyzed highly in the link analysis, "cute, handsome, and enjoyable." In the keyword analysis, "Japan, Jimin, T-shirt" was analyzed highly. In the analysis of positive negative ratio, positive ratio was 65.83%. According to the BTS brand Cebu City analysis, brand consumption fell 17.09%, brand issue fell 24.20%, brand communication rose 53.84%, and brand spread rose 35.76%. "Brand Big Data analyzed.
RAND Corporation, a Korean company, has been measuring the reputation of domestic brands every month and announcing the change in brand reputation. This Boy Group brand reputation JJiSoo is the result of brand Big Data analysis from October 9, 2018 to November 10, 2018.