They finished their tour of North America during the world tour at the 40,000-seat City Field, home of the United States of America Major League New York City Mets on the 6th (local time). Starting with the United States of America Los Angeles Staples Center on the 5th of last month, he held 15 performances in United States of America and 7 cities in Canada (1 place) for a month to City Field and met with a total of 220,000 Fan.
Among them, City Field performance peaked at the end of the North America tour. If the British band Beatles performed legendaryly at the Shea AT Stadium, then home of the New York City Mets in 1965, BTS made history on the City Field stage, which connects the Shea AT and T Stadium in just over half a century.
I have looked at the success of BTS's North America tour, which created explosive syndrome, and the phenomenon they created.
Pop heartland entry ..."Strengthly popular indicator."
This tour has a different symbolism from the tours of other K-pop Singers in that it has stepped through the center of the United States of America mass culture and popular culture. The Staples Center, which is the starting point, is a venue for large events such as the Grammy Awards, and City Field, which is decorated with the United States, is also a venue where Superstar such as Paul McCartney and Beyonce performed.
"It is qualitatively different from the tour of existing K-pop Singers," said Kang Moon, a popular music critic. "BTS has entered the pop heartland in that it is the place where important popular culture events of United States of America are held. K-pop was rated as a non-mainstream culture no matter how popular it is, but BTS entered the mainstream market. "
In particular, this tour not only started with the scale but also recorded the "complete" march of the previous session with the start of the reservation, and cleaned up some douBTS about the local popularity of BTS. In the actual pop market, it is difficult to achieve a large-scale tour only with a song or two or media-generated phenomena.
Psy, who caused a global sensation with 'Gangnam Style', did not lead to a local tour. BTS proved its popularity twice on the Billboard charts through this tour.
Kim Yoon-ha, a music critic, said, "The world tour is the best reference to prove its influence on any Singer. This tour has become an indicator of the popularity of BTS." It is a unique meaning that not only United States of America but also Oto Arena in the UK,
The more encouraging part is that the popularity of Singers after the tour has strengthened and spread.
Kang Moon, a critic, said, "The performance of this tour can not be evaluated only as visible now." "The result of the tour will be the result of this tour for the next one to two years."
Syndrome everywhere you go... Tent village in the performance hall
BTS is the first to draw such an explosive response as Korea Singer takes a tour at United States of America.
Where their performances were held, Fans from United States of America formed a tent village in the City center. Among the Fans, tent villages formed like small villages are called 'BTS Village'.
The Cityfield parking lot also attracted numerous Fans, who were trying to take the front of the ground standing (250), which is a first-come-first-served entry, to a colorful tent after being homeless a week ago. In preparation for the congestion that will attract 40,000 people, the New York City Subway (NYCT Subway) announced that it will add alternative routes to SNS.
Local media, including Billboard and CBS, reported the opening of tent villages one after another. "Their popularity is a global phenomenon," Fox 5 News said, introducing Fans who shout the Korean name of the members.
Kang Moon critic said, "Although tents have appeared in K-pop Singers' performances in Europe and South America, it is hard to find such a frenzy in Asia content." In addition, the fact that the United States of America K-pop Fans have expanded to the United States of America young people regardless of skin color, unlike the Asian-centered Asian or Hispanic-based groups, is also a visible phenomenon.
The mainstream media, which focused on this enthusiasm, competed for BTS 'shosh' during the tour. MBC 'Americas Got Talent', NBC 'Jimmy Fallon Show', ABC 'Good Morning Americas' and so on. The line store in New York City Manhattan Times Square also continued the long line of Fans trying to buy the character Goods (goods and merchandise) created by BTS.
Kim Yoon-ha, a critic, said, "Normally, overseas Fans like K-pop itself and like various groups at the same time." However, it is interesting that BTS Fans are the majority of Fans who like these groups. The intuitive Fandom aspect resembles the Korean Fans, and it is interesting to create any movement as a group on and off. "
United Nations speech Social repercussions...Speak Yourself wave on SNS
This tour is a concert that has been a collection of 'Love Your Self' series albums for two and a half years. Those who spread the message "Love yourself" through these albums made a speech with music at the United Nations regular general meeting on the 24th of last month during the tour, saying, "Love yourself and voice yourself."
Leader RM, who was the representative speaker, encouraged the younger generation to find names and voices by saying, "Even if I made a mistake yesterday, I am the age of yesterday, and I am the lack of today and I am the mistake of today."
Then, on SNS, the voice of youths was followed in various languages with the hashtag called 'Speak Yourself'. The story was that he gained courage through music and messages from BTS, including middle school students who thought of suicide, an unfinished Top Model, a teenager who was unhappy due to failure, a woman who had internal hatred, and a 30-year-old who had low self-esteem and was not confident in anything.
The RM speech was also used in overseas school classes; a Spanish-speaking foreign woman Fan tweeted that "an English teacher played Nam Jun's (RM) speech during class."
In addition, YouTube has appeared from the analysis of the sentences and vocabulary of this speech to the reaction images of foreigners who are impressed by the speech.
Open a new door to the K-pop market...The other Singers Speed Up on Top Model."
The music industry evaluated that this tour has become a new route for K-pop to be known overseas in terms of the wave caused by a pioneering person creating a new cultural phenomenon.
Kim Yoon-ha, a critic, emphasized, "BTS is The Artist who opened a new door for K-pop."
Also, if the tour of K-pop Singers has been strong in promotion, the K-pop Singers will speed up the Top Model of other Singers by taking an example of the successful tour of BTS based on local popularity. Already, NCT 127 has announced its debut promotion for United States of America, including broadcast appearances ahead of its first full-length album release.
"The BTS has been on the same tour as the pop Superstar," said an official from the performance agency who planned several performances of the idol group. "The United States of America market still has a high wall, so this tour gave hope to many other Singers, and the Top Model team is expected to follow."
After the North America performance, BTS will continue its opening at Europe starting from London Oto Arena on September 9-10. A total of 100,000 performances will be held from November 13 to Amsterdam, Amsterdam, Germany, Berlin Mercedes-Benz Arena, Germany, and Akor Hotel Arena, Paris, France, on November 19-20.
The New York City City Field performance peaked on June 6.2 million viewers mobilized Superstar-class United Nations speech message. "Open a new door to K-pop."