Generation Z is open, communicative, and active in sending rather than receiving information. Cultural Revolution is accepted through SNS such as Facebook and Instagram, which can be accessed anytime and anywhere, and it is the most open generation of Cultural Revolution and has a clear personality. “Unlike the X generation, the Z generation, the BTS generation, and the SNS generation, have a strong identity and self-consciousness and narcissistic tendency,” said Lee Dong-yeon, a professor at the Korea National University of Arts. “This is why we have a strong psychology that wants to actively express ourselves and upload Content that we like to influence and attract attention through SNS.”
Generation Z, which has emerged as a key player in consumption, recognizes itself as a creator and changes the landscape of the market. Generation Z is also called Cell Fluencer (the new word that combines Self and Influencer.The Influencer is an influential person with hundreds of thousands of followers on SNS), and is more likely to show that his recommendation is a trend like online influencers. Companies that have focused on this tendency are revising their marketing strategies by joining Z-generation customers from the planning of new products or service design stage. “Generation Z plays a role as a producer and consumer, or prosumer,” Lee said. “The changes that generation Z will make in the future will lead to major changes in the overall industry and Cultural Revolution, including the public Cultural Revolution, fashion and beauty.”
If you find Content that is good for communication and active in information transmission, you will be able to voluntarily intervene in the distribution of radio products through SNS and other companies that are shaken by the Cultural Revolution market.