IU pictorial, pink Down in jeans..."Lovely."

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The Down Campaign pictorial by singer and actor IU has been released.On the 17th, the global sports brand New Balance (NEW BALANCE) unveiled a new Kahaanis New Workers Down campaign with the brand Muse IU.New Walkers Down Campaign unveils Kahaani, who continues to try various styles without being tied to one job.IU is active in the music and broadcasting industry, and continues to be a Top Model with its versatile talents ranging from singers, actors, lyricists and producers.Recently, he released a new song Pippi (BBIBI) to commemorate his 10th anniversary, and he newly released Top Model on Alternative R&B.IU introduces thoughts and inspiration as New Walkers with its five identity keywords in this campaign.# Singer # Actor # Writer will show content with Kahaani based on interviews and pictorials on five keywords including # Producers #Lee Ji-eun.In particular, this picture is made up of all black backgrounds so that IU and Down jackets look three-dimensional.Here, differentiated visuals styling colorful color items are different from existing pictorials.Meanwhile, New Balance will hold a fan signing ceremony for IU at the New Balance Hongdae store on November 2 to commemorate Campaign.Details will be released later on the official SNS of the New Balance lifestyle.
The Down Campaign pictorial by singer and actor IU has been released.On the 17th, the global sports brand New Balance (NEW BALANCE) unveiled a new Kahaanis New Workers Down campaign with the brand Muse IU.New Walkers Down Campaign unveils Kahaani, who continues to try various styles without being tied to one job.IU is active in the music and broadcasting industry, and continues to be a Top Model with its versatile talents ranging from singers, actors, lyricists and producers.Recently, he released a new song Pippi (BBIBI) to commemorate his 10th anniversary, and he newly released Top Model on Alternative R&B.IU introduces thoughts and inspiration as New Walkers with its five identity keywords in this campaign.# Singer # Actor # Writer will show content with Kahaani based on interviews and pictorials on five keywords including # Producers #Lee Ji-eun.In particular, this picture is made up of all black backgrounds so that IU and Down jackets look three-dimensional.Here, differentiated visuals styling colorful color items are different from existing pictorials.Meanwhile, New Balance will hold a fan signing ceremony for IU at the New Balance Hongdae store on November 2 to commemorate Campaign.Details will be released later on the official SNS of the New Balance lifestyle.

The Down Campaign pictorial by singer and Actor IU has been released.

On the 17th, the global sports brand New Balance (New Balance) unveiled a new Kahaani's "New Workers Down" Campaign with the brand Muse IU.New Walkers Down Campaign unveils Kahaani, who continues to try various styles without being tied to one job.

IU is active in the music and broadcasting industry, and continues to be a Top Model with its versatile talents ranging from singers, Actors, lyricists and Producers. Recently, he released a new song "Pippi" (BBIBI) to commemorate his 10th anniversary, and he newly released Top Model on Alternative R&B.

IU introduces thoughts and inspiration as New Walkers with its five identity keywords in this Campaign. # Singer # Actor # Writer will show content with Kahaani based on Interviews and pictorials on five keywords including # Producers #Lee Ji-eun.

In particular, this picture is made up of all black backgrounds so that IU and Down jackets look three-dimensional. Here, differentiated visuals styling colorful color items are different from existing pictorials.

Meanwhile, New Balance will hold a fan signing ceremony for IU at the New Balance Hongdae store on November 2 to commemorate Campaign. Details will be released later on the official SNS of the New Balance lifestyle.