BTS has finished the UnIted States of America On Tour and has been going to Europe to continue the historic Love Yourself World On Tour. The most extraordinary moment is the New York CIty CIty CIty Field performance. CItyfield is a large stadium (AT) used as the home stadium for the New York CIty Mets; only pop stars at their peak can stand on the field. At the UnIted States of America heartland of New York CIty, It also stood on a large stadium, meaning that the Korean people entered the mainstream of the UnIted States of America pop market. The Gangnam Style was more successful than BTS's songs, but It was a single hIt; on the contrary, BTS built a powerful fandom by putting two albums on the Billboard album charts one after another. So the first UnIted States of America large-scale stadium performance was possible, and the fandom became stronger because It was successfully completed. The UnIted States of America media also looked at this performance wIth wonder.
New York CIty CIty Field, sold out in 20 minutes The first time the UnIted States of America media were surprised is to open the ticket. Korea Singer filled the big stadium that even Beyonce once failed to sell out, and then was surprised by the camp homelessness of the fans. Fans camped in front of the stadium as long as a week ago, a sight that was also hard to see during Justin Theroux beaver performances. “I’ve seen a lot of artists perform, but I’ve never seen fans who go home in such long lines,” said a securIty officer in CItyfield. The Europe performance also saw an all-night procession; the New York CIty subway side was surprised to see a special subway train station for the performance. It was an unusual measure in the local area. Major media reported the opening of the performance. “Ahead of the historic AT and T Stadium debut of seven members, a tent village was created around CItyfield,” CBS New York CIty reported. “They remained strong in the storm a few days ago.” The New York CIty Times reported a large picture as a major article in the cultural field, saying, "The great (fans) passion for BTS is hard to find (for other Singers)." "Sometimes It was a lively performance that shook the ground." In line wIth the Europe performance, the bbc posted a large picture of BTS on Its homepage and said, "BTS, which made history at UnIted States of America, arrived in the UK." The BrItish pop music magazine NME wrote that BTS is "a K-pop band that conquers World," adding, "It is already making a new history, but as their fans say, It is only the beginning." UnIted States of America broadcasters competed for BTS, which was enough to refuse to be invIted because of the performance. NBC's "Americas Got Talent," "Jimmy Fallon Show," and ABC "Good Morning Americas." After the broadcast, related keywords ranked # 1 in UnIted States of America Google search terms and # 1 in World real-time trends. “People who followed Justin Theroux Beaver and One Direction in the past are now fans of BTS,” said Tama Herman, a K-pop columnist on Billboard. “They are like Beatles who do not speak English. “As far as I know, people who don’t speak English have never done this.” The On Tour was originally scheduled to be held in seven countries, 21 times, and 280,000 people. However, as the ticket sold out in just 10 minutes, there was a great deal of heat, and wIth the addItion of CIty Field and Japan Dome performances, It grew to 9 countries, 33 times and 790,000 people. Following the UnIted States of America performance, Europe performance will be held in October and Japan performance will be held in mid-November. The price of the ticket has risen more than ten times as much as the pop-based UK and everywhere It goes, and there is a story that the $300 stand ticket has been sold for $ 10,000. BTS will be a bigger star after this performance because the large-scale On Tour reflects Singer's status, but at the same time It raises the ransom further. It could reach one million on the On Tour next year. Their every step is history.The UnIted Nations speech recently raised their status. It was also a surprise for World. The UnIted States of America ABC broadcast live footage of the speech and then even a commentary talk. CNN, CBS and the bbc, all of the leading media outlets, reported the incident. CBS said that "BTS is an icon of the former World younger generation." "K-pop boy band dominates the global 1525 group." The special meaning of the message delivered by BTS was also noted. Unlike any Idol, which sings only sensual excItement, BTS has consistently conveyed their thoughts: the latest album is a series of four episodes, more than is often seen. They also booed a society that embraced social issues such as the "sluggish class" and "passionate pay" and forced infinIte efforts toward dreams. They also sang comfort and encouragement for the "six-po-generation" young people. This has created a special affection for fans. Billboard.com said, "Most K-pop groups hesItate to polIticize their music or deal wIth controversial topics, but BTS has dealt wIth polItical and cultural issues such as mental health, bullying, and suicide several times. This approach has increased the popularIty of BTS in UnIted States of America. "Especially in this four-part episode, It is" acknowledge yourself and love yourself as you are. " It’s also the meaning of the most recent song, Idol, which was told by UnIted Nations: “Love yourself and find your voice.” This has produced a huge repercussions in World. On the Internet, the World was shared wIth tears as they listened to this. BTS's speeches at schools around World were told that they became teaching materials or talked about on campus. In a middle school in UnIted States of America, students were read by wrIting a speech on the blackboard, and It was used as an English textbook in non-English speaking countries. In this flow, BTS heat is added among the 10 ~ 20s of the World. WhIte people are finding a new Korean culture through this, and colored people are proud to find a role model from BTS. This On Tour revenue is close to 83 billion won even if the ticket price is 105,000 won. The BTS performance hall will also sell products on a large scale, so that even the homeless procession to buy Idol products (Goods) will appear, so the total revenue will easily exceed 100 billion won. Big HIt Entertainment, a subsidiary company, also analyzed that the market capItalization would reach up to 1.6 trillion won after being listed. Character products that collaborate wIth Line Friends are also popular internationally. This kind of economic ripple effect will also reach the group unIt. BTS spreads a good impression of Korea to World youth, which leads to Korea's soft power. It is difficult to determine how much added value will come from this in the future.
Ha Jae-geun Cultural CrItic
Performance ProfIt 100 billion Performing Revenue The market capItalization of 1.6 trillion won when listed on the agency