Recently, in the United States of America and other Worlds, more and more people are studying Hangul and Korean through SNS, mainly k pop. YouTube, Twitter Inc., Instagram and more.
YouTube has a lot of videos with subtitles of K-pop music videos featuring Korean songs. K-pop translation accounts centering on the group 'BTS' (BTS) such as 'Potato Field Halmae' are popular on Twitter Inc. In Instagram, more than 133,000 posts with the hashtag '# Korean study' are posted.
K-pop to learn Korean There is BTS at the center of the craze. BTS is the first K-pop group to remove the 'K-pop' label. Whenever we release a new album, not just a goal of entering the Korean group, we naturally became a team that became a World stage.
As a result, interest in Korean and Korean culture is naturally increasing. BTS, which gradually expands its fan base based on strong fandom, has become a mainstream culture, not a subculture.
BTS, which won the "Billboard 200" 2 titles with Korean songs, is evaluated as contributing to the spread of Korean. Because of these reasons, fans of each country who are learning Hangul are pouring out on SNS.
On the 6th (local time), the BTS' World Tour "Love Yourself" North America Tour finale at the United States of America New York City City Field filled 40,000 seats of multinational races, and "Korean Ttechang" was constantly pouring. New York City subway station also has a Korean language guide for those who go to City Field to watch BTS concert.
United States of America's prestigious popular music media "Rolling Stone" commented on the BTS New York City City Field performance, "Seven members are walking proudly on the way that the former K-pop group did not go. Most of the BTS song lyrics are Korean, but it does not matter. "
The new song 'Idol', which has enjoyed World popularity, including 10th place on the Billboard single chart 'Hot 100', includes Korean words such as 'I love you', 'I like you', 'I like you', '
BTS also inserted Hangul subtitles into the version of the "Idol" music video featuring pop star Nikki Minaj, 36, from Trinidad and Tobago. Big Hit Entertainment said, "Minazu proposed the idea of notifying his English language rap in Korean in the music video, and it was like a subtitle of English language rap."
Cheong Wa Dae has decided to award the Hwagwan Cultural Medal to BTS in recognition of its contribution to the spread of Hangul along with the Korean Wave. The average age of seven members is 23.7 years, the youngest of the recipients of the Cultural Medal. It is the first K-pop idol group. Prime Minister Lee Nak-yeon praised "(BTS) is contributing not only to the Korean Wave but also to the spread of Hangul, such as many young people from foreign countries calling Korean lyrics as a group."
The first time that Hallyu spread to World was the second generation such as 'TVXQ', 'Big Bang', 'Super Junior', 'JYJ' and '2PM' ahead of the third generation idol such as BTS. They have introduced Korean and Korean culture across Asia, the Americas, Europe, and other countries, but their spectacular performance and appearance were the main factors of popularity.
The global popularity of BTS is 'message'. Those who have released a series of "Love Yourself" albums and are touring the World with the same title preached a message saying "Love Yourself" through the "Love Myself" campaign with UNICEF since November last year.
RM(24), who spoke in English language for about seven minutes as a representative speaker at the UNICEF (UNICEF and UN Children's Fund) youth agenda "Generation Unlimited" event held at the New York City UN headquarters trust board meeting on March 24, ordered "Who are you, where are you from, whatever your skin color, whether you are a man or a woman, give your voice."
This spread like a campaign through social media and other things under the title of "Speak Yourself." In many countries, regardless of age, various races began to voice their own voices with a hashtag in front of 'Speak yourself'. Albums, concerts and activities at similar times are chained together to convey a clear message.
Rolling Stone also posted an interview with fans that "it feels more mysterious until I look for a house, and the message BTS conveys is really beautiful."
There were some harsh comments that Hangul was not suitable for the lyrics of the songs that World people sing together due to the hard and hard words. However, if you listen to the song of DJ and EDM musician Yezi, who is so hot in the World music god that it appears in Apple music advertisement, this prejudice is broken quickly.
Yezi, a Korean-American United States of America, was born in United States of America New York City Queens. I grew up in Korea and United States of America. This is why the wrapping of Korean and English language, which is whispered and whispered like a magic, is attracting attention with the fresh sound that exquisitely blends hip-hop vibe and avant-garde pop. World music gods and fans listen mysteriously to the Korean pronunciation mixed with EDM sound.
Yezi told the United States of America indie music media Pitchfork, "I really like the angular and textured sound of Korean. It makes me sound like I'm whispering my voice," he said.
The Korean house song 'Forget Me' by Korean DJ Peggy District has recently been selected as 'Song of the Year' by the British Indie Music Association.
On the contrary, there are cases where Korean is full of SNS of overseas pop stars. An example is SNS comments by Martin Scorsese, 17, a singer-songwriter from United States of America California who leads as a "genius boy." A Korean fan who likes him reveals his affection in Korean without any hesitation. Martin Scorsese also said in an email interview that he was interested in K-pop, "I want to work with BTS, singer-songwriter Dean, 26, etc."
According to the '2018 Global Hallyu Trend', which analyzed the latest Korean Wave trends by the Korea International Cultural Exchange Agency, it is no exaggeration to say that K-pop, which was centered on BTS, led the popularity and consumption of Korean Wave content last year. The most popular Korean wave content consumers who recall 'k pop' as an image of Korean associations were 16.6%. K-pop, which was seventh in 2016 in Korean-related products, rose to third place this time. In the Korean Wave content preference category, 18.2% of respondents said that they like Korean K-pop content.
Korean students, including Korean and Korean cultural education institution 'Sejong Institute', are also noticeably increasing in K-pop fans from all over the country.