RED Velvet Seulgi and BLACKPINK Jenny Kim and Mamamu Hwasa, Girl Group Reputations 1 and 2 and 3

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Girl group individual Brand reputation analysis Big Data analysis in August 2018, followed by BLACKPINK Jenny Kim 3rd place Mamamu Hwasa in the second place Red Velvet Seulgi.RAND Corporation has extracted 133,495,588 Brand Big Data from 380 girl group individuals from July 17, 2018 to August 18, 2018 to analyze Big Data for girl group personal brand reputation. It has created a group of consumers behavior analysis of individual brand of girl group, including JiSoooooo, MediaJiSooooo, Communication JiSoooooo, Community JiSoooooo was the brand name.Compared with the girl group individual Brand Big Data 131,479,525 in July, it increased by 1.53%.The 30th place ranking of the Girl Group Individual Brand Reputation in August 2018 was Red Velvet Seulgi, BLACKPINK Jenny Kim, Mamamu Hwasa, Red Velvet Irene, TWICE MOMO, Red Velvet Wendy, Red Velvet Yeri, Red Velvet Joy, TWICE Sana TWICE Nayeon, BLACKPINK JiSoooooo, Apink Son Na-eun, BLACKPINK Lisa, TWICE Mina, DIA Jueun, TWICE Jinyeon, TWICE Tsuwi, Mamamu Sola, GFriend Yeri, GFriend SinBB Hope, GFriend SinBB B, GFriend Eunha, Girls Generation Seoul, TWICE Jihyo, GFriend Umji, TWICE Dahyun, BLACKPINK rosé, GFriend Yuju, DIA Chung Chae Yeon, Apink Kim Nam-joo.The first place, Red Velvet Seulgi Brand, was analyzed as Brand Reputation JiSoooooo 4,922,421 with participation JiSoooooo 1,159,371 media JiSoooooo 933,163 communication JiSoooooo 1,170,242 CommunityJiSoooooo 1,659,644.Compared with Brand Reputation JiSoooooo 2,405,826 in July, it rose 104.60%.Second place, BLACKPINK Jenny Kim Brand was analyzed as Brand Reputation JiSoooooo 4,538,603 with participation JiSoooooo 2,144,107 Media JiSoooooo 743,301 Communication JiSooooo 929,272 CommunityJiSoooooo 721,923.Compared with Brand Reputation JiSoooooo 4,990,384 in July, it fell 9.05 percent.Third, Mamamu Hwasa Brand was analyzed as Brand Reputation JiSoooooo 4,476,719 with participation JiSoooooo 1,573,28,036 communication JiSoooooo 1,303,827 CommunityJiSoooooo 471,572.Compared with Brand Reputation JiSoooooo 3,763,099 in July, it rose 18.96%.Fourth, Red Velvet Irene Brand was analyzed as Brand Reputation JiSoooooo 4,427,941 with participation JiSoooooo 1,352,774 Media JiSoooooo 875,258 Communication JiSoooooo 1,169,595 CommunityJiSoooooo 1,030,314.Compared with Brand Reputation JiSoooooo 1,809,443 in July, it rose 144.71%.Fifth, TWICE MOMO Brand was analyzed as Brand Reputation JiSoooooo 3,494,758, with participation JiSoooooo 534,333 Media JiSoooooo 1,362,997 Communication JiSoooooo 855,202 CommunityJiSoooooo 742,226.Compared with Brand Reputation JiSoooooo 3,357,014 in July, it rose 4.10%.In August 2017, Red Velvet Seulgi Brand ranked first in the groups personal brand reputation analysis, said Koo Chang-hwan, director of the Korea Corporation.Sanalysis of the girl group individual brand category showed a 1.53% increase compared to the girl group individual Brand Big Data131,479,525 in July.According to the detailed analysis, Brand consumption fell 4.43%, Brand issue fell 21.64%, Brand communication rose 41.86%, and Brand spread rose 5.33%. Red Velvet Seulgi Brand, who ranked first in the groups personal brand reputation in August 2018, showed high scores in Pretty, Cute, and Sulda in the link analysis, and Abs, Secret Sisters, Power Up was analyzed highly in keyword analysis.In the positive ratio analysis, the positive ratio was 72.80%. In August 2018, the groups 100th-ranked Brand of the Girl Group Personal Brand Reputation was named Red Velvet Seulgi, BLACKPINK Jenny Kim, Mamamu Hwasa, Red Velvet Irene, TWICE MOMO, Red Velvet Wendy, Red Velvet Yeri, Red Velvet Joy, TWICE S Sana, TWICE Nayeon, BLACKPINK JiSoooooo, Apink Son Na-eun, BLACKPINK Lisa, TWICE Mina, DIA Jueun, TWICE Jingyeon, TWICE Tsuwi, Mamamu Sola, GFriend Yeri, GFriend Hope, GFriend S SinB, GFriend Eunha, Girls Generation Seoul, TWICE Jihyo, GFriend Umji, TWICE Dahyun, BLACKPINK Rose, GFriend Yuju, DIA Chung Chae Yeon, Apink Kim Nam-jooo, Ohmy Girl Vinnie, Mama Mu Munbyeon, EX ID Hani, MOOLand Yeonwoo, Gugudan Mina, DIA Jenny Kim, Mama Mu Whine, Ohmai Girl Hyojung, TWICE Chae Young, Gugudan Cleaning, Omai Girl Infant, MOMOLand Nancy, MOMOLand Jui, Omai Girl Arine, Lovels JIN, Girls Generation Yoona, A Pink Oh Ha-young, Berry Good Cho Hyun, Oh My Girl Seung-hee, Hello Venus Nara, DIA Yevin, Girls Generation Taeyeon, Apink Jung Eun-ji, Apink Yoon Bomi, Oh My Girl Mimi, Oh My Girl Jiho, DIA Ki Hee-hyun, WJSN Bona, (Women) Childrens Woogi, LABOUM Solvin, AOA Jimin, Apink Park Chan-long, Oh My Girl Jin, Girl of the Month Hee Jin, Gugudan One, Girls Day Yura, (girl) Children So-yeon, Lovels West JiSooooo, Gugudan Na Young, Tiara Delay, Girls Generation Swim, Wikimki Kim Do Yeon, DIA Som I, EXID Sol Som I Ji, Girls Generation Glass, Berry Good Taeha, LABOUM Haein, Girls Day Yeri, Girls Generation Sunny, DIA Eunchae, LABOUM Jien, April Naeun, WJSN Suns, DIA Eunice, Berry Good Day, AOA Sulhyun, LABOUM So-yeon, (Women) Children Sujin, MOMOLand Daisy, Lovels Kei, WJSN Luda, MOMOLand Nayun, Girls Day Sojin, LABOUM Yujeong, Berrygut Goun, F-X Luna, Lovels Jung Yein, WJSN Sanctuary, Nine Muses Account, Berrygut Seth Type.DB

Girl group individual Brand reputation analysis Big Data analysis in August 2018, followed by BLACKPINK Jenny Kim 3rd place Mamamu Hwasa in the second place RED Velvet Seulgi.

RAND Corporation has extracted 133,495,588 Brand Big Data from 380 girl group individuals from July 17, 2018 to August 18, 2018 to analyze Big Data for girl group personal Brand reputation. It has created a group of consumers’ behavior analysis of individual Brand of girl group, including JiSoooooo, MeDIA JiSooooo, Communication JiSoooooo, Community JiSoooooo was the Brand name. CompaRED with the girl group individual Brand Big Data 131,479,525 in July, it increased by 1.53%.

The 30th place ranking of the Girl Group Individual Brand Reputation in August 2018 was RED Velvet Seulgi, BLACKPINK Jenny Kim, Mamamu Hwasa, RED Velvet Irene, TWICE MOMO, RED Velvet Wendy, RED Velvet Yeri, RED Velvet Joy, TWICE Sana TWICE Nayeon, BLACKPINK JiSoooooo, Apink Son Na-eun, BLACKPINK Lisa, TWICE Mina, DIA Jueun, TWICE Jinyeon, TWICE Tsuwi, Mamamu Sola, GFriend Yeri, GFriend SinBB Hope, GFriend SinBB B, GFriend Eunha, Girls' Generation Seoul, TWICE Jihyo, GFriend Umji, TWICE Dahyun, BLACKPINK rosé, GFriend Yuju, DIA Chung Chae Yeon, Apink Kim Nam-joo.

The first place, RED Velvet Seulgi Brand, was analyzed as Brand Reputation JiSoooooo 4,922,421 with participation JiSoooooo 1,159,371 meDIA JiSoooooo 933,163 communication JiSoooooo 1,170,242 Community JiSoooooo 1,659,644. CompaRED with Brand Reputation JiSoooooo 2,405,826 in July, it rose 104.60%.

Second place, BLACKPINK Jenny Kim Brand was analyzed as Brand Reputation JiSoooooo 4,538,603 with participation JiSoooooo 2,144,107 MeDIA JiSoooooo 743,301 Communication JiSooooo 929,272 Community JiSoooooo 721,923. CompaRED with Brand Reputation JiSoooooo 4,990,384 in July, it fell 9.05 percent.

Third, Mamamu Hwasa Brand was analyzed as Brand Reputation JiSoooooo 4,476,719 with participation JiSoooooo 1,573,28,036 communication JiSoooooo 1,303,827 Community JiSoooooo 471,572. CompaRED with Brand Reputation JiSoooooo 3,763,099 in July, it rose 18.96%.

Fourth, RED Velvet Irene Brand was analyzed as Brand Reputation JiSoooooo 4,427,941 with participation JiSoooooo 1,352,774 MeDIA JiSoooooo 875,258 Communication JiSoooooo 1,169,595 Community JiSoooooo 1,030,314. CompaRED with Brand Reputation JiSoooooo 1,809,443 in July, it rose 144.71%.

Fifth, TWICE MOMO Brand was analyzed as Brand Reputation JiSoooooo 3,494,758, with participation JiSoooooo 534,333 MeDIA JiSoooooo 1,362,997 Communication JiSoooooo 855,202 Community JiSoooooo 742,226. CompaRED with Brand Reputation JiSoooooo 3,357,014 in July, it rose 4.10%.

"In August 2017, RED Velvet Seulgi Brand ranked first in the group's personal Brand reputation analysis," said Koo Chang-hwan, director of the Korea Corporation. Sanalysis of the girl group individual Brand category showed a 1.53% increase compaRED to the girl group individual Brand Big Data131,479,525 in July. According to the detailed analysis, Brand consumption fell 4.43%, Brand issue fell 21.64%, Brand communication rose 41.86%, and Brand spread rose 5.33%. "

"RED Velvet Seulgi Brand, who ranked first in the group's personal Brand reputation in August 2018, showed high scores in 'Pretty, Cute, and Sulda' in the link analysis, and 'Abs, Secret Sisters, Power Up' was analyzed highly in keyword analysis. In the positive ratio analysis, the positive ratio was 72.80%. "

In August 2018, the group's 100th-ranked Brand of the Girl Group Personal Brand Reputation was named RED Velvet Seulgi, BLACKPINK Jenny Kim, Mamamu Hwasa, RED Velvet Irene, TWICE MOMO, RED Velvet Wendy, RED Velvet Yeri, RED Velvet Joy, TWICE S Sana, TWICE Nayeon, BLACKPINK JiSoooooo, Apink Son Na-eun, BLACKPINK Lisa, TWICE Mina, DIA Jueun, TWICE Jingyeon, TWICE Tsuwi, Mamamu Sola, GFriend Yeri, GFriend Hope, GFriend S SinB, GFriend Eunha, Girls' Generation Seoul, TWICE Jihyo, GFriend Umji, TWICE Dahyun, BLACKPINK Rose, GFriend Yuju, DIA Chung Chae Yeon, Apink Kim Nam-jooo, Ohmy Girl Vinnie, Mama Mu Munbyeon, EX ID Hani, MOOLand Yeonwoo, Gugudan Mina, DIA Jenny Kim, Mama Mu Whine, Ohmai Girl Hyojung, TWICE Chae Young, Gugudan Cleaning, Omai Girl Infant, MOMO Land Nancy, MOMO Land Jui, Omai Girl Arine, Lovels JIN, Girls' Generation Yoona, A Pink Oh Ha-young, Berry Good Cho Hyun, Oh My Girl Seung-hee, Hello Venus Nara, DIA Yevin, Girls' Generation Taeyeon, Apink Jung Eun-ji, Apink Yoon Bomi, Oh My Girl Mimi, Oh My Girl Jiho, DIA Ki Hee-hyun, WJSN Bona, (Women) Children's Woogi, LABOUM Solvin, AOA Jimin, Apink Park Chan-long, Oh My Girl Jin, Girl of the Month Hee Jin, Gugudan One, Girl's Day Yura, (girl) Children So-yeon, Lovels West JiSooooo, Gugudan Na Young, Tiara Delay, Girls' Generation Swim, Wikimki Kim Do Yeon, DIA Som I, EXID Sol Som I Ji, Girls' Generation Glass, Berry Good Taeha, LABOUM Haein, Girl's Day Yeri, Girls' Generation Sunny, DIA Eunchae, LABOUM Jien, April Naeun, WJSN Sun's, DIA Eunice, Berry Good Day, AOA Sulhyun, LABOUM So-yeon, (Women) Children Sujin, MOMO Land Daisy, Lovels Kei, WJSN Luda, MOMO Land Nayun, Girl's Day Sojin, LABOUM Yujeong, Berrygut Goun, F-X Luna, Lovels Jung Yein, WJSN Sanctuary, Nine Muses Account, Berrygut Seth Type.

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