Visual, colorful knife dance, trendy Music combined synergistic action
Twitter Inc. spreads central content, forming overseas fans first
Analysis of the success factors of those who have been growing steeply over the past two years has been poured from all walks of life. Music that fits the global standard that mixes hip-hop, dance and EDM, 'Carl's dance' called perfect Performance, contemporary message to communicate with teenagers, friendly SNS communication through large amount of content supply ...
All of these elements rolled like cogs, but SNS communication has been focused on the secret of success for a while, citing the two-game winning of the "Top Social Artist" award at the United States of America 'Billboard Music Awards'.
In the early days of the influx of overseas fans, YouTube and SNS were strong. The 'YouTube Generation' familiar with new media began to respond to the visuals, colorful dances and trendy Music of BTS members.
With the momentum, BTS has sincerely provided a vast amount of content, focusing on Twitter Inc. and YouTube, and narrowed its distance to friendly characters. As the fans' feedback accumulated, 'Ami' became a fandom, and Ami responded by translating the lyrics of BTS in Korean into various languages. Music messages supporting teenagers have boosted the empathy of overseas fans, leading to Ami's three expansions.
"In the early days when the boy group did not come out except for Korea, their 'Carl' became a factor that focused on the YouTube generation, and a large amount of SNS contents improved accessibility," said Kim. "Lastly, new fans who showed interest in them were looking for lyrics that expressed their troubles.
SNS has become a fan inflow route, but the foundation of 'core fans' is also Music. Those with clear rap and vocal lines worked with their producers to create Music and show 'Jinga' as 'self-production stone'. Without being tied to the genre, storytelling, such as the school trilogy, the youth series, and the 'Love Your Self' series, made a solid series of albums and threw a topic of communicating with youth. The message led to fans' pride in 'My Singer'. This is why BTS is a K-pop singer who sings in Korean, but fans call it 'BTS pop' by drawing k pop and line.
It was also overseas media that first recognized the self-sustaining power of BTS. Unlike any other idol group, I did not show my face in domestic entertainment, so I confirmed the presence of BTS through overseas news based on United States of America at the time when I did not imprint each member. It was different from other K-pop groups that gradually expanded their base to Asian markets after increasing popularity with Korean activities.
The wedge was Ami's powerful behaviour, which seemed to have shifted Korea's historic loyalty and support culture, who reacted explosively to the content of BTS on social media, "retweeting." As a result, they ranked #1 on the Billboard 'Social 50' chart as well as the Billboard main chart 75 times, and ranked Guinness Book of Records as the most mentioned male group on Twitter Inc. last year. YouTube exceeded 100 million views The Music video was the largest number of Korean singers with 13.
"BTS has become the 'defector' being the most powerful influence on the millennial generation that is most familiar to society," Kim said.
Asked numerous times about the secret to success, BTS stressed that all of these factors worked.
"In the big keyword, the secret of success is sincere + ability," RM said in an interview with January. "Our sincerity and message were delivered with the quality of Music and Performance, and the frequency of constant SNS communication was combined."
Visuals, colorful knife dances, and trendy Music are the complex synergistics of Twitter Inc. The spread of central content, forming overseas fans first.