Who is BTS fans 'Ami'? Used as official fan club name in 2013 .. SNS spread BTS to all Worlds US teen "singing our problem" BTS Twitter Inc. Followers 15 million songs, translated into different languages, YouTube uploaded...United States of America media are also very interested in 'Ami'
“We congratulate the Ami, the wing of the seven boys and boys who love singing.”
BTS (BTS), which was the first Korean to be ranked No. 1 on the Billboards200 chart on the 28th, always follows the name Ami. On that day, President Moon Jae-in sent a congratulatory message to BTS, but he mentioned Ami together. What did Ami say? ARMY is a reference to BTS fans, based on the fact that Armor and the Army are always together. It was used as the official fan club name of BTS in 2013 and now refers to people who like BTS.
As BTS' popularity grew, interest in Ami grew: because of their unique fandom culture, Ami interprets and reprocesses BTS's content, actively informing people who don't know BTS. Plans to ensure BTS is exposed to more public and move cleverly around social networking services (SNS). Beyond Korea, the core driving force behind BTS's name is Ami.
How do they become amis?
Ezmi, 28, of United States of America Texas, is a big fan of BTS. On 29th, Twitter Inc. talked to him on a messenger and asked how he became fond of BTS. He said he became a fan after watching the music video of BTS' song 'Ka' and listening to the songs on the album. Now, he is actively fanning as one of five operators of the BTS United States of America fan account US BTS ARMY, which has 300,000 Followers on Twitter Inc. BTS’s songs are good, but “it was good to be able to express emotions with well-suited dance and fascinating dance.” “Even if you don’t speak Korean well, your feelings are delivered,” he explained.
The point where he became deeply involved in BTS was that "BTS understands the problems and difficult situations we are experiencing." He cited one of the Korean lyrics of the song "Paradise" in the recent BTS regular 3rd album as an example. “If you have moments to feel happy/ If you have moments to stop/I don’t know what to do.”
“Many people don’t know where they’re going, what they really dream about. But I feel comfortable in that someone has our troubles and acknowledges and respects them, and I feel that I am not alone.”
Ezmi’s feeling of listening to BTS’s songs is more than just a “good” feeling: “I’m sorry to feel this comfort, so I want to actively inform others.” BTS is composed and composed by all seven members, and the lyrics that touch the minds of teenagers are impressive, even though they sharply criticize the absurd social reality such as entrance examination competition and spoon class. Lee Ji-young (47), author of the book BTS Art Revolution and one ami, said, “I used to confess myself while talking to each other, and many people said that my life changed when I heard the song of BTS and felt that I was not alone.” “A lot of people in their 40s and 50s who were not interested in K-pop at all are so amiable,” Lee said. What’s next? Like Ezumi, I have an intense heart that I want to announce BTS.
Powerful fandom to change the board
BTS fans move to carry a powerful tool called SNS on their backs and to inform more people of BTS. Forbes, an economic magazine of United States of America, analyzed the influence of BTS fandom on the music industry and consumer market in an article titled The Power of K-pop fandom that we recognized in numbers last month. Next Big Sound, a music data analysis company at United States of America, examined how active a singer's enthusiastic fans are on SNS per person through big data analysis. Fans of singers such as Justin Theroux Beaver and Beyonce showed more activity than Next Big Sound expected. Justin Theroux Beaver hit 390,000, well above the forecast 100,000 mentions on Next Big Sound's Twitter Inc. BTS? The number of tweets that referred to BTS in the two months of the analysis period was 36 million, as much as 4,000 times more than expected.
Ami does not simply refer to BTS, but rather to plan and move carefully so that they can be known to the World. The Followers of the BTS official Twitter Inc account are about 14.99 million as of the afternoon of the 29th. In addition, 'Billboards' BTS (BTS on Billboard) with about 490,000 Followers! ), and the 160,000 Followers' Voting Team of BTS (BTS Voting Team). Each account has its own characteristics. To allow BTS to climb higher on the Billboards chart, it informs you which site to listen to the sound recordings or how to vote. According to Forbes, the Billboards' BTS account is operated by seven people, each living in an area with a time difference, so they are active all day long.
On YouTube, Amis voluntarily translates BTS songs in Korean to help them “introduce” to BTS. Just the new song Fake Love, an Arabic translation as well as English, Japanese and Chinese translations came to YouTube on the 18th, the day of its release. It is a version edited so that each member can easily visually know the part called with the explanation of the lyrics and lyrics of the Korean lyrics, the lyrics of the Korean lyrics as they are heard in the language. “Because many Amis are translating every day, language is not a barrier to liking BTS,” Ezmi said.
“BTS is the first to comment on Ami, including the awards ceremony, and to emphasize that we exist because of the Ami,” said Park Ji-yoon, a journalist at the United States of America’s Los Angeles Overseas Communications Agency at the Korea International Cultural Exchange Agency. “United States of America is very interested in BTS fandom and there are a lot of related analysis articles,” he said. “Ami is considered an important object to consider when planning a business because it can make and influence a lot of data.”