BLACKPINK's Lisa Generates 17.7 Billion Won in Revenue from Activities Related to the 2026 FIFA World Cup in North America

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It is estimated that BLACKPINKs Lisa earned approximately 17.7 billion won in revenue during the 2026 FIFA World Cup in North America through global advertising contracts and performances. This ranks her third among singers participating in the World Cup, following Shakira and Justin Bieber.The British media outlet The Sun reported on the scale of earnings achieved by celebrities during the World Cup, citing an analysis by brand expert Nick Ead. It was found that Lisa generated approximately 9 million pounds in revenue through her appearance at the World Cup opening ceremony and advertising contracts with various global brands.Experts assessed that Lisas strong global fandom, combined with the sports audience, significantly boosted her brand value. This World Cup is analyzed to have served as an opportunity to expand Lisas influence into the mainstream sports market and provided significant advertising benefits for global companies.

It is estimated that BLACKPINK's Lisa earned approximately 17.7 billion won in revenue during the 2026 FIFA World Cup in North America through global advertising contracts and performances. This ranks her third among singers participating in the World Cup, following Shakira and Justin Bieber.

The British media outlet The Sun reported on the scale of earnings achieved by celebrities during the World Cup, citing an analysis by brand expert Nick Ead. It was found that Lisa generated approximately 9 million pounds in revenue through her appearance at the World Cup opening ceremony and advertising contracts with various global brands.

Experts assessed that Lisa's strong global fandom, combined with the sports audience, significantly boosted her brand value. This World Cup is analyzed to have served as an opportunity to expand Lisa's influence into the mainstream sports market and provided significant advertising benefits for global companies.

Lisa’s Global Impact at the 2026 World Cup

BLACKPINK’s Lisa earned an estimated 9 million pounds (approximately 17.7 billion KRW) through global advertising contracts and performances during the 2026 FIFA World Cup. This achievement ranks her third among all singers participating in the event, following Shakira and Justin Bieber.

The Commercial Power of Sports Events

Experts note that Lisa’s involvement in the World Cup successfully bridged the gap between global music fandoms and mainstream sports audiences. By securing high-value sponsorship deals and performing at the opening ceremony, she has significantly amplified her brand value among global advertisers.