According to the July actor brand reputation analysis conducted by the Korea Corporate Reputation Research Institute, So Ji-sub, who starred in the drama “Manager Kim,” took first place. This survey analyzed 100 active actors from the 21st of last month to the 21st of this month, taking into account factors such as brand engagement and media coverage.
So Ji-sub claimed the top spot with a brand reputation index of 9,056,778. Following him, Kim Mu-yeol took second place and Hwang Jung-min took third, securing spots in the top tier.
The Korea Corporate Reputation Research Institute analyzed that So Ji-sub received high praise for achieving overwhelming viewership ratings through the drama “Manager Kim.” Additionally, Kim Mu-yeol proved his brand value through the success of “True Education,” while Hwang Jung-min did the same through the film “Hope.”
In addition to these top-ranked actors, Heo Nam-jun, Gong Yoo, Jo In-sung, Jin Ki-joo, Park Ji-hoon, Namgoong Min, and Choi Yeon-wook were also included in the upper echelons of the brand reputation rankings.
So Ji-sub Tops July Actor Brand Reputation Rankings
So Ji-sub has secured the number one spot in the July actor brand reputation rankings, analyzed by the Korea Corporate Reputation Research Institute. His top position is attributed to the overwhelming viewership ratings of his current drama, 'Manager Kim'.
Top Performers in July Brand Rankings
Following So Ji-sub, actors Kim Mu-yeol and Hwang Jung-min took second and third place respectively. These rankings were determined by analyzing consumer participation, media coverage, communication, and community indices for 100 actors currently active in television, film, and OTT platforms.