"This sister doesn't look at the price tag" Baekhyun is also surprised by Cha Gawon, who 'owes 3.6 billion on his card' while shopping for luxury goods
'PD Notebook' sheds light on Chairman Cha's writing.
MBC's current affairs program "PD Notebook," which aired on the 2nd, covered various controversies surrounding Chairman Cha Ga-won and MC Mong.
On this day, 'PD Notebook' released interviews with entertainment industry insiders. A representative said of Cha Ga Won, "'Hey, stop filming,' and MC Mong and I suddenly go to a luxury store. When they arrive and say, 'Hey, all the managers come up,' Shah X, Er X, and Chrome X rush up with shopping bags and become stylists on the spot. All of a sudden, he's like, 'XX, what's wrong with me dressing my kid?
B also said, "'I'll give you a building,' 'I'll give you a house,' it's like a chaegawon (saying), 'I'll have a meal next time. Originally, they built something in Hannam-dong, and all the artists were there, a little bit like UN Village, BPM Village... Where do you live, where do you live, where do you live, where do you live, Lee Soo Geun, give Ha Sung Woon a few floors. There were a lot of these things," he claimed.
On the same day, 'PD Notebook' reported that its investigation confirmed that tens of billions of won in advance payments to the company were funneled into personal accounts. It pointed out that this was different from Chairman Cha's explanation that the funds were used for performances and recordings.
'PD Notebook' released INB100 settlement logs from 2023 to 2025, which it obtained through a tip-off email. According to the documents, various advance payments, including 5 billion won from a performance agency and 5 billion won from a record label, were moved to Chaga Won's personal account. In addition, Chaga Won took a total of 43 billion won in 2024 and put 24 billion back into the company as a loan.
"If he received 50 billion won in investment, he would spend only 10 billion on production and send 40 billion to other companies, and so on, so that at some point, it would look like he had put in real money to the employees," explained an entertainment company official.
PD Notebook also reported on Cha's use of the tens of billions of dollars. According to the program, Cha reportedly purchased a building in Gangnam with MC Mong for 16.6 billion won in cash.
He was also a VVIP customer at a department store in Gangnam, where he bought expensive luxury goods without hesitation, but his unpaid card bills alone amounted to 3.6 billion won. An acquaintance said of Cha, "He has a huge bank account and gives me Hermès gifts every time we meet. He eats in every room of a hotel restaurant in Seoul and organizes horseback riding competitions for his children," said an acquaintance.
Chairman Cha Ga Won said, "Baekhyun said to me, 'Why didn't you look at the price tag? He once told me, 'Why doesn't she look at the price tag when she buys something?