The '66th Miss Korea Selection Contest' announced another evolution with the mz generation. On the 26th, a new face of Miss Korea was born to represent this year at the 66th Miss Korea Selection Contest hosted by Global E&B at the Blue Square MasterCard Hall in Yongsan-gu, Seoul. Among the 30 candidates who made it to the finals this year, Lee Seung-hyun (23, Seoul and Korea University's Department of Economics), Yoo Si-eun (25, Seoul and Yeonseong University's Department of Aviation Services), and Kim Go-eun (22, Gyeonggi Incheon and Inha Gongjeon Air Navigation Department) were the main characters who won the crown of honor. The site of the finals of the 66th Miss Korea Selection Contest, which was held as a recorded broadcast, was unveiled on Wavve, cable channels SmileTV, TVAsia and Weetv on the 11th. This year's competition, which was held under the main slogan of "Green HEALING MOMENT," sought to differentiate itself from previous years' competitions with the revival of candidate camp following the easing of the Covid-19 rules of distancing, a richer education curriculum, and pre-produced content that maximized the attractiveness of each candidate. I was able to get a glimpse of the changes in the Miss Korea selection contest in terms of 'Jin' Lee Seung-hyun, 'Sun' Yoo Si-eun and 'Mi' Kim Go-eun. In the meantime, the Miss Korea selection contest has continued its journey to discover female leaders with complex talents and inherent beauty that have escaped stereotypes such as "commercialization of sex" and "fixing stereotypes of beauty." In this year's competition, It was in line with the trend of the times by creating talented people. It is also interesting to note that this year's winners have drawn attention even before their election, with their resemblance to the group Black Pink Jennie Kim and Espa Karina. In the case of 'Sun' Yoo Si-eun, he has been working as an SNS influencer since the election, and has gathered topics similar to Black Pink Jennie Kim and Ive Jang Won-young from the moment of winning the Seoul preliminary contest. 'Mi' Kim Go-eun was also the main character who got word-of-mouth from the appearance reminiscent of Espa Karina after winning the preliminary contest in Incheon. While public interest in the two has continued since the competition, they have also received great response to their daily appearances on SNS, raising expectations for the birth of a new star to represent the mz generation. I am curious about Miss Korea, who will continue to play an active role in various fields through the discovery of trendy talents that keep pace with the mz generation and society.