Cable channel Mnet 'Street Man The Fighter' Crewe was introduced as BtoB, and Mnet and Cube announced their position.
On August 8, BtoB agency Cube Entertainment expressed regret that "Crewe people participating in Mnet broadcast 'Street Man The Fighter' and their artists were aware of the same thing, and the slogan is similar to Crewe's logo."
In the previously released 'Street Man The Fighter' Crewe preview video, the names of the participating Crewes were released. Among them, the problem was raised when "Bank to Brothers" Crewe introduced the abbreviation as "BIIB (BtoB)"; the idol group BtoB (BtoB) and the log notation were similar.
"We have informed Mnet that BtoB's logo and trademark rights can be registered and lead to infringement of rights, and we strongly requested an apology for the contents," said Cube. "We received a response from the production team that we will change not only the use of full names but also the logo and similar slogans."
Mnet said, "BtoB is an abbreviation that Bank to Brothers Crewe has already used," through official SNS.
However, he added, "We decided to write Crewe name only as a full name in order to reduce confusion in the future and to increase discrimination in the future by recognizing the part that caused confusion." "logo and Signal also changed quickly to improve originality. I will show it as a changed version." However, even though they recognized the similarity, some of them expressed regret in the explanation without apology.
'Street Man The Fighter' is scheduled to be broadcast for the first time in August.
I'm a production crew for Mnet. I'm going to tell you about the Bank to Brothers Crewe who's participating in The Fighter.
BtoB is an abbreviation that Bank to Brothers Crewe has already written, but it has decided to write Crewe only in full name in order to reduce confusion in broadcasting and increase discrimination in the future.
logo and Signal will also change quickly to improve originality, and we will show it as a changed version from the owner.
I would like to ask for your interest in 'Smanpa', which will be broadcast every Tuesday in August.
Hello, Cube Entertainment.
We recognized that Crewe and its artists who participated in Mnet broadcast "Street Man The Fighter" were the same, and the slogan was similar to Crewe's logo.
We informed Mnet that BtoB's logo and trademark rights of the name could be registered and lead to infringement of rights, and strongly requested an apology for the related contents.
We also asked that the Crewe be used only as a full name and change the logo and slogan.
Mnet crews were told that they would change not only the full name but also the logo and similar slogans, and were announced through the official account of Streetman The Fighter.
We will continue to do our best to protect the rights of our own The Artist. Thank you.