Trot Singer April Big Data Analysis showed that Lim Young-won was ranked first, Park Gun-gun was ranked second, and Lee Chan-won was ranked third.
The Korean company RAND Corporation extracted 67,137,533 Trot Singer brand big data from the 24th of last month to the 24th of this month and measured it with consumers' participation in the Trot Singer brand, JiSoo, Communication JiSoo, and Community JiSoo.
As a result of selecting the brand reputation JiSoo, the 30th place in the brand reputation of Trot Singer brand in April 2022 was Lim Young-won, Park Gun, Lee Chan Won, Song Ga-in, Youngtak, Hong Jin Young, Jang Yoon Jung, Jang Min Ho, Jung Dong Won, Kim Hee Jae, Na Hoon Ah, Hong Ji Yoon, Seolundo, Hongja, Taejin, Namjin, Gangjin, Eungaeun, Kim Dae-hyun, Kim Tae-yeon, Geumzandi, Star Love, Na Tae-ju, Kim Yeon-ja, Lee Seung-yeon and Joo Hyun-mi were analyzed.
The Lim Young-woong brand, which ranked first in the Trot Singer brand reputation, was analyzed as JiSoo 8,306,760, with JiSoo 3,094,555 media JiSoo 2,076,479 communication JiSoo 1,628,186 Community JiSoo 1,507,539. Compared with the brand reputation JiSoo 7,011,361 in March, it rose 18.48%.
Second, Park's brand was analyzed as JiSoo 4,026,409 with participation JiSoo 562,510 Media JiSoo 1,058,854 Communication JiSoo 1,102,256 Community JiSoo 1,302,789. Compared with the brand reputation JiSoo 6,750,665 in March, it fell 40.36%.
Third, Lee Chan-won brand was analyzed as JiSoo 3,926,046 with participation JiSoo 1,084,474 Media JiSoo 887,011 Communication JiSo 974,129 Community JiSoo 980,433. Compared with the brand reputation JiSoo 4,743,141 in March, it fell 17.23%.
The Song Ga-in brand was ranked as the brand reputation JiSoo 3,109,042 with participation JiSoo 354,107 Media JiSoo 650,488 Communication JiSoo 888,796 Community JiSoo 1,215,651. Compared with the brand reputation JiSoo 1,402,296 in March, it rose 121.71%.
5th place, Yeongtak brand was analyzed as brand reputation JiSoo 2,933,667, with participation JiSoo 1,056,189 media JiSoo 723,519 communication JiSoo 586,642 Community JiSoo 567,318. Compared with the brand reputation JiSoo 3,491,151 in March, it fell 15.97%.
Brand reputation JiSoo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the Trot Singer brand reputation analysis, we can measure the positive evaluation of the Trot Singer brand, media interest, and consumer interest and communication. Brand reputation ranking recommendation JiSoo was included in the brand reputation algorithm as a weight.
"The Lim Young-won brand, which ranked first, was highly sold, surpassed, announced in the link analysis, and the keyword analysis showed that 'IM HERO, sound source, and our blues' were high," said Koo Chang-hwan, director of the Korea Corporation. "The positive ratio was 85.77%.