Lim Young-woong topped the Big Data analysis for the Trot Singer brand reputation in April, followed by Park and Lee.
For the analysis of big data on the brand reputation of the trot Singer, RAND Corporation extracted 67,137,533 big data of the trot Singer brand from March 24 to April 24, and measured by the brand reputation of consumers' participation in the trot Singer brand, JiSoo, communication JiSo, and Community JiSoo The paper analyzed JiSoo. Compared with 72,926,496 brand big data in March, it decreased by 7.94%.
Brand reputation JiSoo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the trot Singer brand reputation analysis, it is possible to measure the positive evaluation of the trot Singer brand, media interest, and consumer interest and communication. Brand reputation ranking recommendation JiSoo was included in the brand reputation algorithm as a weight.
In April, the 30th place in the trot Singer brand reputation was Lim Young-won, Park Gun, Lee Chan Won, Song Gain, Youngtak, Hong Jin Young, Jang Yoon Jung, Jang Min Ho, Jung Dong Won, Kim Hee Jae, Na Hoon Ah, Hong Ji Yoon, Jeon Yoo Jin, Kim So Yeon, Yang Ji Eun, Yoon Tae Hwa, Eun Eun, Kim Dae Hyun, Kim Tae Yeon, Geum Jandi, Star Love, Na Tae Joo, Kim Yeon Ja, Lee Seung Yeon and Joo Hyun Mi were analyzed.
The Lim Young-woong brand, which ranked first in the trot Singer brand reputation, was analyzed as JiSoo 8,306,760, with JiSoo 3,094,555 media JiSoo 2,076,479 communication JiSoo 1,628,186 Community JiSoo 1,507,539. Compared with the brand reputation JiSoo 7,011,361 in March, it rose 18.48%.
Second, Park brand was surveyed as JiSoo 4,026,409 with participation JiSoo 562,510 Media JiSoo 1,058,854 Communication JiSoo 1,102,256 Community JiSoo 1,302,789. Compared with the brand reputation JiSoo 6,750,665 in March, it fell 40.36%.
Third, Lee Chan-won brand was the brand reputation JiSoo 3,926,046 with participation JiSoo 1,084,474 media JiSoo 887,011 communication JiSo 974,129 Community JiSoo 980,433. Compared with the brand reputation JiSoo 4,743,141 in March, it fell 17.23%.
4th place, Song Gain brand was revealed as brand reputation JiSoo 3,109,042 with participation JiSoo 354,107 Media JiSoo 650,488 Communication JiSoo 888,796 Community JiSoo 1,215,651. Compared with the brand reputation JiSoo 1,402,296 in March, it rose 121.71%.
5th place, Yeongtak brand was analyzed as brand reputation JiSoo 2,933,667, with participation JiSoo 1,056,189 media JiSoo 723,519 communication JiSoo 586,642 Community JiSoo 567,318. Compared with the brand reputation JiSoo 3,491,151 in March, it fell 15.97%.
"In April 2022, the Lim Young-woong brand ranked first in the trot Singer brand reputation ranking," said Koo Chang-hwan, director of the Korea Corporation. Analysis of the Trot Singer brand category showed a 7.94% decrease compared to 72,926,496 brand big data in March. According to the detailed analysis, brand consumption fell 5.45%, brand issue fell 15.95%, brand communication rose 7.93%, and brand spread fell 12.97%. "
"Lim Young-woong brand, which ranked first in the Trot Singer brand reputation in April 2022, showed high sales, breakthrough, announcement" in link analysis, and "IM HERO, soundtrack, our blues" was high in keyword analysis. In the analysis of the positive ratio, the positive ratio was 85.77%. "