Is this the evolving PPL? Not only does it melt naturally in the content, but the "in-house" PPL, which reads the current, is gaining popularity.
For a while, PPL (indirect advertising) became a problem rather than the contents of the drama, and there were often issues. TVN 'Jirisan' was a big expectation before the broadcast due to the meeting between star writer Kim Eun-hee and popular actor Jeon Ji-hyun. PPL, which does not match the background of the work, caused the audience's animosity. Prior to that, 'Goddess Kangrim' and 'Vinsenzo' were not sold in Korea, or SBS 'The King: The Lord of Eternity' was poured out by various PPLs.
It is not a good signal for the work that negative issues occur with PPL rather than work. Ironically, SBS's monthly drama "In-house Match" (playplayed by Han Sul-hee, PR, and directed by Park Sun-ho) is gaining favor with PPL in the situation where viewers' antipathy toward PPL is growing in many ways.
'In-house match' adheres to the way of dissolving products in character character and background so that there are people who can not recognize PPL. As the two main characters in the work set up a company as a food company, the product was naturally exposed to viewers at all times. In the scene where the male protagonist Kang Tae-moo (Ahn Hyo-seop) explained the product to overseas buyers, he showed the product explicitly and even explained it in detail, but rather played a role in highlighting the competent aspect of the male protagonist.
In addition, as the 'cultural process', which was angered by the whole nation, had a great animosity toward China products, it seems that the publicity of domestic enterprise products for 'Kimchi' has reduced the rejection. In addition, the 'Korea' jar, 'Korea' dumplings, etc., and the product has melted Korea in the product, the positive response of the netizen is continuing.
Already, 'In-house' is a work that leads to the acclaim of success among the actors' humorous acting and the works that dramatized the webtoon. Here, clever production using PPL as a device is gaining popularity.