According to the Big Data analysis released on February 28, 2022, Lim Young-woong ranked third, Kwak Yoon-ki ranked first and BTS ranked second.
The Lim Young-woong brand was analyzed as JiSoo 7,073,912 with participation JiSoo 1,738,599 media JiSoo 1,857,096 communication JiSoo 1,775,245 Community JiSoo 1,702,972.
"The Lim Young-woong brand was creating a good influence based on strong fandom Community," said Koo Chang-hwan, director of the Korea Corporation.
The Korean company RAND Corporation measured 217,195,817 star brand big data from January 28, 2022 to February 28, 2022, and measured the participation of star brands in JiSoo, MediaJiSoo, Communication JiSoo, and Community JiSoo through consumer behavior analysis.
The star brand reputation analysis is based on the analysis of the relationship with consumers through big data reputation algorithms targeting brands in the top rank of brand reputation, which are analyzed by entertainers, Singer, trot Singer, drama actor, movie actor, boy group, girl group, and sports person. The star brand reputation JiSoo included a recommendation JiSoo as a weight.
RAND Corporation, a Korean company, has been measuring the reputation of domestic brands every month and announcing the change in brand reputation. This star brand reputation JiSoo is the result of brand big data analysis from January 28, 2022 to February 28, 2022.