Content Dinosaur Walt Disney Pictures + is sluggish after launching Korea. To make matters worse, the public opinion has deepened since the provision of the 'Snow Strengthening' streaming Service, and the first Korean OLizynal series 'You and My Police Class' is attracting attention.
Walt Disney Pictures +, officially launched on November 12 last year, is an online streaming Service that provides movie and TV program content for Walt Disney Pictures core brands such as Walt Disney Pictures, Pistar, Marvel, Star Wars, National Geographic and Star.
In particular, the company has launched a single plan that can provide up to 4 concurrent access to 9900 won per month and up to 7 profile generation. This was an attractive factor for viewers in the domestic market where many people share one account. The launch of Walt Disney Pictures + Korea, heavily armed with unconventional single plans and huge content, is a big threat to Netflix, the number one OTT market share in Korea.
Walt Disney Pictures +, which seemed to compete with Netflix for the domestic OTT market pie, is still struggling to secure subscribers for the second month of domestic launch. Despite the low-cost plan, the subscriber growth trend is slower than expected.
According to the mobile index of Big Data platform IGIWorks, Walt Disney Pictures Plus increased the number of active users (DAU) to 593,066 immediately after the launch of Service, but the survey on December 3, last year, 20 days after its launch, has decreased by nearly half of 30,552. Since then, the number of Christmases has increased by about 70,000 to 373,927 on the 24th, but it is still struggling at 300,000. Walt Disney Pictures+ saw its users increase by only about 60,000 from December 3 to 24, while Netflix increased by 344,834.
The sluggishness of Walt Disney Pictures + is attributed to the fact that there is no content to see. In the case of 2-30 units, the main consumer group of OTT, most of the Walt Disney Pictures content was seen in the movie theater, so there is not enough reason to join Walt Disney Pictures +. Contents such as Marvel and Pistar, which were considered to be the strengths of Walt Disney Pictures +, were rather sluggish.
In addition, the absence of Korean content has contributed to the sluggishness of Walt Disney Pictures +. Currently, there are about 20 Korean content in Service at Walt Disney Pictures +. Netflix is different from Netflix, which has succeeded in attracting subscribers by raising the quality of content with the Korean OLizynal series such as 'Kingdom', 'Squid Game' and 'Sweet Home'.
Walt Disney Pictures + boycott movement is taking place in the online community where the opinion of 2 ~ 30 is gathered most by the exclusive streaming of JTBC drama 'Snow Strengthening'. The controversy over the history distortion of the work spread to Walt Disney Pictures +, which has been hit hard by the popularity since the beginning of domestic launch.
In order to solve the sluggishness, there is no other way to improve the quality of content. In particular, the key is to produce its own Korean OLizynal series, which can only be viewed in Walt Disney Pictures +.
Among them, Walt Disney Pictures + will unveil its first Korean OLizynal series, "You and My Police Class" (playplayplay by Lee Ha-na and director Kim Byung-soo, hereinafter "You Na Kyung") on the 26th. 'You are a man' is a work that depicts the campus life of a police college of youths who are not afraid and have no answer, but are full of brilliant youth. Director Kim Byeong-soo, who showed the power of sensual directing in 'Psychometry', 'Bride of Habaek', 'Nine: Nine Time Trips', took megaphone and Lee Ha-na wrote.
Actors Chae Soo-bin, Lee Shin-young, Park Yoo-na, Park Sung-joon, Min Do-hee, Kim Woo-seok and Chun Young-min will appear in the hot growth period of young people who will move toward their dreams.
Just as Netflix succeeded in attracting the influx of Korean consumers with the success of the first Korean OLizynal series 'Kingdom', it is noteworthy whether Walt Disney Pictures + can escape from the current slump with 'You'.