'You Quiz on the Block' Min Hee-jin, SM Kim Do Hoon One year after Hive eljko aai reason "Bun In-N-Out Burger was severe"
Min Hee-jin told SM's departure and hive eljko aai reason.
In the 133rd episode of tvN 'You Quiz on the Block' (hereinafter referred to as 'You Quiz on the Block'), which was broadcast on December 1, art director Min Hee-jin appeared as a person who should pay attention in 2022 for the special feature of 'People to be big next year'.
Min Hee-jin, who has been working as creative director of Girls' Generation, Shiny, f(x), Exo and Red Velvet at SM for 16 years and then became Kim Do Hoon of Hibro eljko aai in 2019 and the new label 'ADOR' in 2021, is currently preparing to launch a new girl group.
She said, "It was an industry mythical case that I joined SM in 2002 and decided to join the enter side for the first time." Originally, my Music taste was not on the popular side, and when I looked for Lee Su-hyun, I had many other countries regardless of the border. I had a desire to create new things in the mainstream market by designing graphics. "
"The reason why non-mainstreams are inevitably minor is because they are actually a little difficult. What makes the mainstream market interesting to me is that it can introduce fun to more people. I just wanted to surprise people," he explained.
Min Hee-jin became general director of SM in 15 years, and he left the company in a year. "I was so tired at the time. My team said this with a joke: "Wow, I'll be first in survival games." I thought I'd dedicated my entire 2nd and 30th years to work. Burne was too much and thought he would quit. When I first told him, he cried. He was self-studying, he was self-censored.