Walt Disney Pictures+'s unexpected slump, Smile Building Netflix

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Walt Disney Pictures+ (Walt Disney Pictures Plus), an OTT (online video service) platform introduced by world-renowned content producer Walt Disney Pictures, has recorded its first lower-than-expected performance, and has been suffering from a continued decline.In the meantime, Netflix is building Smile with the successive success of Squid Game and Hell.According to data released by Big Data Analyst Mobile Index on the 26th, the number of DAUs (day users) recorded by Walt Disney Pictures + on the 21st was 399,426.Compared to 593,066 people recorded on the first day of launch, it decreased by 32.7%.Compared to Netflix, the number one OTT ranking in Korea, the score is even worse.As of the same day, DAU is about one-tenth of Netflix (about 3.5 million), and the average usage time per person is only about half.Walt Disney Pictures+ has been experiencing a series of declines since launching.Until the beginning of this year, the position of the domestic OTT market was shaken by Netflix, not Walt Disney Pictures +.Netflixs popularity has gradually waned as native OTTs, including Teabing and Wave, have strengthened their own content, and Netflixs MAU (monthly net number of users) actually dropped to 7.9 million in July.Compared to the record high of 8.99 million in January, it is close to 1 million.Walt Disney Pictures+ didnt miss this gap.The threat to Netflixs place in November, confirming its domestic launch: Walt Disney Pictures+ is an OTT platform to which Walt Disney Pictures core brands such as Walt Disney Pictures, Pixar, Marvel, Star Wars, National Geographic, and Stars belong, and especially because Marvels domestic fan base is thick, it is a powerful counterpoint for Netflix. I thought.But it was a bad time: Netflix began to show signs of rebounding again in August, just three months before the launch of Walt Disney Pictures+ in Korea.It is the aftermath of the success of Kingdom: A Temple, D.P., Squid Game, My Name and Hell.In particular, Squid Game has achieved remarkable achievements such as rewriting Netflix history by climbing to the top of the TV show world for 47 days.Netflixs domestic MAU rose to 9.48 million in September, and the number of new subscribers worldwide in the third quarter was 4.38 million, well above the market consensus of 3.86 million.Among them, Walt Disney Pictures + has been suffering from difficulties since its inception, so Netflix is still building only Smile.The industry speculates that the cause of the Walt Disney Pictures + slump is due to the formation of content focused on exclusive intellectual property (IP) and lack of marketing.In addition, it is pointed out that the app of Walt Disney Pictures + is more uncomfortable than Netflix among netizens.Unlike Netflix, which produces unique content in accordance with the market conditions of each country, Walt Disney Pictures + is producing content based on its own IPs such as Marvel and Walt Disney Pictures.For example, most of the works that Walt Disney Pictures + presented with the launch were contents centered on its own IP such as Rocky, Mandalorian and Monster Working Log. The content for the domestic market was the spin-off Running Man Therefore, it was not easy to access Walt Disney Pictures + for users who were not familiar with the world view of Walt Disney Pictures, and it was also a stumbling block to the inconvenience of Netflix apps, such as the fact that the thumbnail did not come out or the subtitle size was unruly over 10 seconds.However, if there is hope, Walt Disney Pictures + will be the Sulgang starring Jeong Hae-in and Black Pink Index, Black Pink documentary film Black Pink: The Movie, Kang Daniel and Chae Soo-bins You and My Police Class, Sogang Jun and Lee Si-youngs Grid, Yoon Gye Sang and Seo Ji-hyes Kiss Six Sense, Ryu Seung-ryong and Han Hyo-joo, Jo In-sung will show moving which is scheduled to play in sequence.The app is also a software segment, so there is plenty of room to develop, and it is noteworthy whether Walt Disney Pictures + will be able to brake Netflix, which is a solo player.
Walt Disney Pictures+ (Walt Disney Pictures Plus), an OTT (online video service) platform introduced by world-renowned content producer Walt Disney Pictures, has recorded its first lower-than-expected performance, and has been suffering from a continued decline.In the meantime, Netflix is building Smile with the successive success of Squid Game and Hell.According to data released by Big Data Analyst Mobile Index on the 26th, the number of DAUs (day users) recorded by Walt Disney Pictures + on the 21st was 399,426.Compared to 593,066 people recorded on the first day of launch, it decreased by 32.7%.Compared to Netflix, the number one OTT ranking in Korea, the score is even worse.As of the same day, DAU is about one-tenth of Netflix (about 3.5 million), and the average usage time per person is only about half.Walt Disney Pictures+ has been experiencing a series of declines since launching.Until the beginning of this year, the position of the domestic OTT market was shaken by Netflix, not Walt Disney Pictures +.Netflixs popularity has gradually waned as native OTTs, including Teabing and Wave, have strengthened their own content, and Netflixs MAU (monthly net number of users) actually dropped to 7.9 million in July.Compared to the record high of 8.99 million in January, it is close to 1 million.Walt Disney Pictures+ didnt miss this gap.The threat to Netflixs place in November, confirming its domestic launch: Walt Disney Pictures+ is an OTT platform to which Walt Disney Pictures core brands such as Walt Disney Pictures, Pixar, Marvel, Star Wars, National Geographic, and Stars belong, and especially because Marvels domestic fan base is thick, it is a powerful counterpoint for Netflix. I thought.But it was a bad time: Netflix began to show signs of rebounding again in August, just three months before the launch of Walt Disney Pictures+ in Korea.It is the aftermath of the success of Kingdom: A Temple, D.P., Squid Game, My Name and Hell.In particular, Squid Game has achieved remarkable achievements such as rewriting Netflix history by climbing to the top of the TV show world for 47 days.Netflixs domestic MAU rose to 9.48 million in September, and the number of new subscribers worldwide in the third quarter was 4.38 million, well above the market consensus of 3.86 million.Among them, Walt Disney Pictures + has been suffering from difficulties since its inception, so Netflix is still building only Smile.The industry speculates that the cause of the Walt Disney Pictures + slump is due to the formation of content focused on exclusive intellectual property (IP) and lack of marketing.In addition, it is pointed out that the app of Walt Disney Pictures + is more uncomfortable than Netflix among netizens.Unlike Netflix, which produces unique content in accordance with the market conditions of each country, Walt Disney Pictures + is producing content based on its own IPs such as Marvel and Walt Disney Pictures.For example, most of the works that Walt Disney Pictures + presented with the launch were contents centered on its own IP such as Rocky, Mandalorian and Monster Working Log. The content for the domestic market was the spin-off Running Man Therefore, it was not easy to access Walt Disney Pictures + for users who were not familiar with the world view of Walt Disney Pictures, and it was also a stumbling block to the inconvenience of Netflix apps, such as the fact that the thumbnail did not come out or the subtitle size was unruly over 10 seconds.However, if there is hope, Walt Disney Pictures + will be the Sulgang starring Jeong Hae-in and Black Pink Index, Black Pink documentary film Black Pink: The Movie, Kang Daniel and Chae Soo-bins You and My Police Class, Sogang Jun and Lee Si-youngs Grid, Yoon Gye Sang and Seo Ji-hyes Kiss Six Sense, Ryu Seung-ryong and Han Hyo-joo, Jo In-sung will show moving which is scheduled to play in sequence.The app is also a software segment, so there is plenty of room to develop, and it is noteworthy whether Walt Disney Pictures + will be able to brake Netflix, which is a solo player.
Walt Disney Pictures+ (Walt Disney Pictures Plus), an OTT (online video service) platform introduced by world-renowned content producer Walt Disney Pictures, has recorded its first lower-than-expected performance, and has been suffering from a continued decline.In the meantime, Netflix is building Smile with the successive success of Squid Game and Hell.According to data released by Big Data Analyst Mobile Index on the 26th, the number of DAUs (day users) recorded by Walt Disney Pictures + on the 21st was 399,426.Compared to 593,066 people recorded on the first day of launch, it decreased by 32.7%.Compared to Netflix, the number one OTT ranking in Korea, the score is even worse.As of the same day, DAU is about one-tenth of Netflix (about 3.5 million), and the average usage time per person is only about half.Walt Disney Pictures+ has been experiencing a series of declines since launching.Until the beginning of this year, the position of the domestic OTT market was shaken by Netflix, not Walt Disney Pictures +.Netflixs popularity has gradually waned as native OTTs, including Teabing and Wave, have strengthened their own content, and Netflixs MAU (monthly net number of users) actually dropped to 7.9 million in July.Compared to the record high of 8.99 million in January, it is close to 1 million.Walt Disney Pictures+ didnt miss this gap.The threat to Netflixs place in November, confirming its domestic launch: Walt Disney Pictures+ is an OTT platform to which Walt Disney Pictures core brands such as Walt Disney Pictures, Pixar, Marvel, Star Wars, National Geographic, and Stars belong, and especially because Marvels domestic fan base is thick, it is a powerful counterpoint for Netflix. I thought.But it was a bad time: Netflix began to show signs of rebounding again in August, just three months before the launch of Walt Disney Pictures+ in Korea.It is the aftermath of the success of Kingdom: A Temple, D.P., Squid Game, My Name and Hell.In particular, Squid Game has achieved remarkable achievements such as rewriting Netflix history by climbing to the top of the TV show world for 47 days.Netflixs domestic MAU rose to 9.48 million in September, and the number of new subscribers worldwide in the third quarter was 4.38 million, well above the market consensus of 3.86 million.Among them, Walt Disney Pictures + has been suffering from difficulties since its inception, so Netflix is still building only Smile.The industry speculates that the cause of the Walt Disney Pictures + slump is due to the formation of content focused on exclusive intellectual property (IP) and lack of marketing.In addition, it is pointed out that the app of Walt Disney Pictures + is more uncomfortable than Netflix among netizens.Unlike Netflix, which produces unique content in accordance with the market conditions of each country, Walt Disney Pictures + is producing content based on its own IPs such as Marvel and Walt Disney Pictures.For example, most of the works that Walt Disney Pictures + presented with the launch were contents centered on its own IP such as Rocky, Mandalorian and Monster Working Log. The content for the domestic market was the spin-off Running Man Therefore, it was not easy to access Walt Disney Pictures + for users who were not familiar with the world view of Walt Disney Pictures, and it was also a stumbling block to the inconvenience of Netflix apps, such as the fact that the thumbnail did not come out or the subtitle size was unruly over 10 seconds.However, if there is hope, Walt Disney Pictures + will be the Sulgang starring Jeong Hae-in and Black Pink Index, Black Pink documentary film Black Pink: The Movie, Kang Daniel and Chae Soo-bins You and My Police Class, Sogang Jun and Lee Si-youngs Grid, Yoon Gye Sang and Seo Ji-hyes Kiss Six Sense, Ryu Seung-ryong and Han Hyo-joo, Jo In-sung will show moving which is scheduled to play in sequence.The app is also a software segment, so there is plenty of room to develop, and it is noteworthy whether Walt Disney Pictures + will be able to brake Netflix, which is a solo player.

Walt Disney Pictures+ (Walt Disney Pictures Plus), an OTT (online video service) platform introduced by world-renowned Content producer Walt Disney Pictures, has recorded its first lower-than-expected performance, and has been suffering from a continued decline. In the meantime, Netflix is building Smile with the successive success of 'Squid Game' and 'Hell'.

According to data released by Big Data Analyst Mobile Index on the 26th, the number of DAUs (day users) recorded by Walt Disney Pictures + on the 21st was 399,426. Compared to 593,066 people recorded on the first day of launch, it decreased by 32.7%.

Compared to Netflix, the number one OTT ranking in Korea, the score is even worse. As of the same day, DAU is about one-tenth of Netflix (about 3.5 million), and the average usage time per person is only about half. Walt Disney Pictures+ has been experiencing a series of declines since launching.

Until the beginning of this year, the position of the domestic OTT market was shaken by Netflix, not Walt Disney Pictures +. Netflix's popularity has gradually waned as native OTTs, including Teabing and Wave, have strengthened their own Content, and Netflix's MAU (monthly net number of users) actually dropped to 7.9 million in July. Compared to the record high of 8.99 million in January, it is close to 1 million.

Walt Disney Pictures+ didn't miss this gap. The threat to Netflix's place in November, confirming its domestic launch: Walt Disney Pictures+ is an OTT platform to which Walt Disney Pictures core brands such as Walt Disney Pictures, Pixar, Marvel, Star Wars, National Geographic, and Stars belong, and especially because Marvel's domestic fan base is thick, it is a powerful counterpoint for Netflix. I thought.

But it was a bad time: Netflix began to show signs of rebounding again in August, just three months before the launch of Walt Disney Pictures+ in Korea. It is the aftermath of the success of 'Kingdom: A Temple', 'D.P.', 'Squid Game', 'My Name' and 'Hell'. In particular, 'Squid Game' has achieved remarkable achievements such as rewriting Netflix history by climbing to the top of the TV show world for 47 days. Netflix's domestic MAU rose to 9.48 million in September, and the number of new subscribers worldwide in the third quarter was 4.38 million, well above the market consensus of 3.86 million.

Among them, Walt Disney Pictures + has been suffering from difficulties since its inception, so Netflix is still building only Smile. The industry speculates that the cause of the Walt Disney Pictures + slump is due to the formation of Content focused on exclusive intellectual property (IP) and lack of marketing. In addition, it is pointed out that the app of Walt Disney Pictures + is more uncomfortable than Netflix among netizens.

Unlike Netflix, which produces unique Content in accordance with the market conditions of each country, Walt Disney Pictures + is producing Content based on its own IPs such as Marvel and Walt Disney Pictures. For example, most of the works that Walt Disney Pictures + presented with the launch were Contents centered on its own IP such as 'Rocky', 'Mandalorian' and 'Monster Working Log'. The Content for the domestic market was the spin-off 'Running Man' ' Therefore, it was not easy to access Walt Disney Pictures + for users who were not familiar with the world view of Walt Disney Pictures, and it was also a stumbling block to the inconvenience of Netflix apps, such as the fact that the thumbnail did not come out or the subtitle size was unruly over 10 seconds.

However, if there is hope, Walt Disney Pictures + will be the 'Sulgang' starring Jeong Hae-in and Black Pink Index, Black Pink documentary film 'Black Pink: The Movie', Kang Daniel and Chae Soo-bin's 'You and My Police Class', Sogang Jun and Lee Si-young's 'Grid', Yoon Gye Sang and Seo Ji-hye's 'Kiss Six Sense', Ryu Seung-ryong and Han Hyo-joo, Jo In-sung will show 'moving' which is scheduled to play in sequence. The app is also a software segment, so there is plenty of room to develop, and it is noteworthy whether Walt Disney Pictures + will be able to brake Netflix, which is a solo player.