This seems to be the right way to promote Drama. Actor Lee Ji-hoon has been raising interest in the first "$ponsor" broadcast, which is two weeks away, with those who have been in conflict and Misunderstood and taking off Gut suspicions.
IHQ The new Mon-Tue Drama '$ponsor' (playplayed by Han Hee-jung and directed by Lee Chul) is a romantic romance between four men and women who go to find a $ponsor to fill their desires, regardless of means and methods to get what they want. It draws an exciting narrative that uses and confronts each other.
In particular, '$ponsor' attracted attention because it was the first Drama of channel IHQ. Lee Ji-hoon took on the title roll of Drama and stimulated curiosity before the broadcast with the appearance of acting Actors such as Han Chae Young, Ji E-Suu and Wisdom.
However, ahead of the broadcast, the starring Actor Lee Ji-hoon's "Gut controversy" was raised. On the 3rd, YTN Star released a revelation about Lee Ji-hoon, which was posted by staff A in the $ponsor group room. In the group room, Lee Ji-hoon's acquaintance came to the filming site and said that he had sweared at Mr. A.
Park Gye-hyung, who received a sudden replacement notice, said, "I wrote the script until the 8th, but from the 3rd to 4th times, I started to change the contents a little bit. I was organized by my name and my plan, and I replaced the artist without permission in the middle. I got off because of Actor's Gut. "
Lee Ji-hoon, who received the news, has actively explained the controversy through his instagram. The $ponsor side and Lee Ji-hoon agency also announced their official position and tried to resolve Lee Ji-hoon's Gut controversy.
Lee Ji-hoon then met with staff and writers and solved Misunderstood. "I contacted the artist first. There was a strange Missunderstood between us. We had a conversation of heartfelt support and reconciliation. Everything is Misunderstood, "he said, saying that the Gut controversy was over with happening.
The $ ponsor side was in a difficult situation before the broadcast due to the suspicion of the main Actor's Gut, but this controversy seems to have become a noise marketing. '$ponsor' teaser video views are steadily rising on Naver TV and YouTube.
Lee Ji-hoon's controversy, which he knew would be poisonous, has had an unexpected publicity effect. It is noteworthy whether Lee Ji-hoon's starring film "$ponsor", which unravels the parties and Misunderstood and removes the suspicion of Gut, will continue this momentum to the end.