Jungkook recently posted a photo of a clothing company, SixGaise, wearing Brand Graffiti-on-Mind costumes, in the official SNS account and broadcast Naver V live. Jungkook also named the company as an in-house director, but reportedly resigned on March 14.
There was a controversy about 'back advertisement' from some netizens. 'Rear advertising' means that entertainers and YouTubers do not properly specify the products or advertising fees sponsored when producing content after receiving advertising sponsorship.
In the end, a netizen said he filed a complaint with the Fair Trade Commission regarding the suspicion of Jungkook's rear advertisement. "Even if Jungkook does not encourage fans to purchase and use their clothes without sharing their experiences or experiences with SNS, it can cause unimaginable sales revenue by frequently exposuring products," said the netizen. "This is a serious issue that can destroy fair and free market economy order and is strictly prohibited by the Fair Trade Commission."
However, there is a refutation that Jungkook did not mention the clothes at all and that it was hard to see that there was commercial intention. It is argued that it is excessive to hold Jungkook responsible for the issue of voluntary interest of fans regardless of Jungkook's intention.