As the Jeongpung movement has been intensified throughout China society, K-pop Idol and fandom have also been affected.
The Jeongpung Movement () is a party member activity reform movement advocated by Mao Zedong to effectively develop the struggle within the party of the China Communist Party, which means educating party members, organizing party organizations, and renewing the party's spirit. Currently, President Xi Jinping is implementing strong regulatory policies throughout society to strengthen the influence of the Communist Party.
China authorities are strongly regulating fandom activities, saying they will correct abnormal fandom culture. China's largest music platform, Tencent QQ Music, has limited one account from purchasing the same digital album, singles in duplicate. It is limited to digital soundtrack purchases, but the possibility of sanctions on Bigger Than Life music purchases is also growing. The group Black Pink Lisa China fan club, which released a solo album on September 10, also said on its official Twitter account that it could be unable to buy a large amount of albums due to the strengthening of regulations by the authorities.
According to the Korea Customs Service, exports of K-pop CD China amounted to $15.5 million (17.9 billion won), followed by Japan and United States of America. If the China authorities strongly regulate the purchase of Bigger Than Life albums, the K-pop industry will also be hit. However, since the Korean Wave in 2016, the K-pop industry has set up a diversification strategy with the aim of entering the global market beyond Asia, and the impact of the change in the China market is expected to decrease.
The Idol group Chinese member position, which was selected as part of the localization strategy, became ambiguous. Some Chinese national Idol share messages such as anti-US aid, support for Shinjang cotton, and support for Hong Kong police on SNS, and it is interpreted that the risk burden is greater than the expected effect.
The China government's strong regulation of celebrities and fandom has taken off in earnest since the milk incident in May. At the time, fans of an Idol audition program abandoned 270,000 contents of milk containing voting QR codes to cheer up their favorite trainees, and the National Cyber Information and Pandem Office (CAC) warned that Idol fandom would strongly regulate if it acted irrationally. As President Xi Jinping enforced the ban on food waste in August last year, the entertainment program, which became a problem due to the severe treatment of milk waste cases, was suspended.
In addition, CAC deleted more than 150,000 posts posted online, including texts, photos and videos, and closed 4,000 related accounts in August to crack down on Idol fan clubs. Announcement of celebrity popularity rankings, spending money to support minor entertainers, and paid voting for entertainment programs were also banned.
"We will firmly exclude those who committed Illegal and lost their virtue," said the agency, which manages and oversees China Broadcasting. "The political position is inaccurate and the party and the state have lost their minds, those who have lost virtue and aesthetics, did. The General Bureau stated that "select performers of broadcasting and internet viewing platforms based on political literacy, moral conduct, and social evaluation." Accordingly, entertainers who have committed the Illegal act can not appear on broadcasting stations and Internet viewing platform programs.
High pay and audition program voting also went into strong regulatory action: the General Office said, "We will strictly enforce the payment rules for actors and guests, and we will implement the payment notice and approval system. “We will also strictly stipulate violations of the payment rules, double contracts, and tax evasion,” he said. Voting for audition program participants outside the contest, voting by Idol fandom online, and broadcasting a reality program featuring celebrity children were also banned.
The intense regulation of the China authorities could not be avoided by K-pop Idol and fandom. According to local media such as Peng Pai on September 6, Weibo suspended fan club Weibo accounts such as BTS, Black Pink, Exo, and some members of NCT, IU, IZWon, Jang Won Young from Aizuwon, Red Velvet Slgi, and Girls' Generation Taeyeon for 30 days because they "disseminated the content of following and supporting stars irrationally."
Earlier, BTS member Ji Min's China fan club Weibo account released a photo of the aircraft wrapping prepared by fans, and the amount of money raised for it was reported to have exceeded 2.3 million yuan (about 400 million won) in an hour. Weibo has suspended the account for 60 days, and the group TWICE's Taiwanese member, Tsuwi Fan Club, has also been regulated. According to Taiwanese media, including Free Sibo, Tsuwi's Weibo (China SNS) fan club said it had received a notice from Weibo to change the name of the fan club to 230,000 members. According to the notice, the "bar" should be subtracted from the name of the fan cafe, which means the meeting after the name of Tsuwi.