Coupang Play is concentrating on its first comedy show 'SNL Korea'. As a latecomer to the ott (online video service), it is an aspiration to catch the attention of viewers with a more extraordinary composition.
'SNL Korea', which Coupang Play will show its first line on September 4, is the follow-up season of the same name program broadcast on tvN from 2011 to 2017. Production company Aestory and Coupang Play signed an exclusive contract and were revived in four years.
At the time of the broadcast, 'SNL Korea' was popular enough to be produced over nine seasons. The secret to this long run was in parody and political satire gags that were not seen in existing entertainment programs. 'SNL Korea', like the original NBC 'SNL' in the United States, has delightfully criticized the current government and led to the cheers of viewers. However, as the season progressed, the number of political satire contents decreased due to various regulations, and popularity cooled down and ended.
Therefore, 'SNL Korea' ott line is being accepted positively among viewers. It is not broadcast on the ott platform, but it is broadcast on the ott platform, so I can see more honest and naked political satire and pleasant contest.
Coupang play is also paying all attention in terms of perfection. Unlike the existing season, 'SNL Korea' will be recorded in the form of recording rather than live broadcasting considering the platform called ott. In addition, Coupang Play is known to pay 4-5 times more than TVN, raising expectations.
The host line-up, which stars as much as the hot investment, is also spectacular: Lee Byung-hun, who has been named "10 Million Actors" through the film "The Man Who Became a King, Light-Hayed." Lee Byung-hun will appear as the first host and plan to complete a high-quality show with extraordinary acting skills.
There will also be a "10 million actors" in the second episode. Actor Ha Ji Won of the movie 'Haeundae' will be able to exude a unique presence by hosting 'SNL Korea' twice. In the third episode, Cho Jung-seok, who has been collecting topics every day with TVN 's wise doctor life' series,
Even if the host is gorgeous, it will be useless if there is no Crewejin to support it, but the Crewejin lineup is also strong. Jung Hoon, An Young Mi, Kim Min Kyo and Kwon Hyuk Soo have reunited with Shin Dong-yeop, who has been in the position since season 3. Here, Cha Jung Hwa, Lee Soo-ji, Kim Min-soo, Wendy, Jung Hyuk, Kim Sang-hyup, Joo Hyun-young and Lee So-jin join the show with new faces.
Meanwhile, Coupang Play will increase its monopoly and original content starting with 'SNL Korea'. In November, Kim Soo-hyun and Cha Seung-won will show the drama "One Day", and the movie "The Second Anna" (Gase), starring Suzy and Kim Soo-hyun, also joined hands with Coupang Play. Among them, 'SNL Korea' has become the leader in the ott war. Coupang Play, which has taken its first step a little late compared to other platforms, is looking at whether it will be able to keep its position firmly in the ott market based on its tremendous capital.