“I’m on the next level,” he said, “and keep the absolute rules, and don’t let go of my hands, and the bond is my weapon, walking into the wilderness” (Aespa ‘Next Level)
The momentum of the fourth generation K-pop group Aespa, 'debut 8 months', is unusual. The new song Next Level topped the Melon 24 Hits chart, the nation's largest music source site, from the 21st to the 29th. On the Melon chart, MBC 'What do you do when you play?' MSG Wannabe's 'Warman Boda' took the first place and came down to second place, but Aespa's record surprised the music industry.
debut It is because Aespa is the first time a new artist who has only been in the top eight months on this chart. In particular, the Melon 24 Heath chart ranks by counting the usage in a 24-hour cumulative unit, and idols with strong fandom are rarely at the top because only one user listened to once every 24 hours in the streaming aggregate. Even Aespa beat bts.
The music video for Next Level also quickly increased its number of views, breaking 100 million views on YouTube in about 32 days. He advanced the record of his previous work, The Black Mamba, by 19 days. Previously, The Black Mamba music video reached 100 million views in 12 hours on the shortest period of 51 days, as well as the K-pop group in January as well as the debut song of the former World newcomer.
Next Level, released by Aespa on the 17th of last month, remade the same name hip-hop song used as the movie's Rage: Hobbs & Show OST (original soundtrack), by hit maker Yoo Young-jin, director of sm Entertainment.
Next Level became a hot topic with the release with an unusual composition of songs that seemed to combine songs that were completely different from the lyrics that clearly show Aespa's Avatar Worldview. Thanks to this song, it became the play culture of the Z generation at the same time as it appeared. The interpretation of the song 'Next Level' continued around the Internet, which became the driving force for Aespa to take control of the chart in eight months after debut. In particular, the fans of the Z generation K-pop were also on the verge of where the wilderness, which includes Aespa's debut song The Black Mamba to Next Level lyrics, was. Even the wilderness is a song that NCT U also appears in '90's Love' (the lyrics 'come closer than the wilderness'). Also among K-pop fans, music analysis of so-called Next Level and smP (sm Music Performance: Style that optimally mixes songs and choreography of artists belonging to sm) continued. Aespa's Next Level has been a number of voices called "smP's crystal" that have been around for more than 20 years.
In fact, 'Next Level' is a song that shows the direction of Aespa and the future of k pop drawn by sm. Aespa debut with the title of the first World 'Avatar Group'. Aespa's team name also combines 'Avatar X Experience' with 'Avatar X Experience', an English word 'Aspect', which means both sides. It is a group that boldly cast a vote based on Worldview that 'meeting another self of oneself, Avatar, and experiencing a new World'. Aespa and other 'mad night' appearing in the songs of sm singers also make a connection with this. “The wilderness is a metabus drawn by sm Culture Univers (smCU), and it is a huge World inviting all fans of the former World,” said Lee Sung-soo, co-chairman of sm Entertainment. “All the music and stories in the wilderness will meet more fans.”