Online video service wave (wavve) selects IU as the brand advertisement model and starts a new campaign.
Wave unveils the first episode of the TV CF series on the 28th with IU as its advertising model. Jae-geun Bae, head of wave marketing strategy group, selected "IU's young and bright image is expected to be of great help in spreading positive awareness of wave service." The background was explained. Therefore, wave will create a new'IU Hall' in wave from the 28th to commemorate the selection of the IU Model.