A fashion brand pictorial with Actor Song Hye-kyo was released.
The 2020 winter campaign with Muse Song Hye-kyo was conducted with the concept of “A journey to self-discovery.” It contains a journey to find me by taking a breath away from everyday life.
The winter 2020 collection in this campaign will be presented as a collection that can be produced elegantly and comfortably in line with the daily lifestyle, such as dresses and coats that stand out with luxurious materials with unique elegant silhouettes and craftsmanship.
The brand is planning to continue the aesthetic brand philosophy of realizing the ultimate beauty of women beyond fashion through meeting with the new Muse Song Hye-kyo.
The Winter 2020 Collection, presented with Actor Song Hye-kyo, a refined elegance and beauty, will be available from the 4th week of October at Missha stores nationwide and at Brand's official online mall.