This virtual Showcase is the first online concert platform in the world, Beyond Love Live, which is an Event to celebrate the announcement of a new car and SM Entertainment! It is a new non-face-to-face performance that combines (Beyond LIVE) and is conducted in the form of a sensual performance for millennials who are interested in trendy pop culture.
In the main scene of Showcase, the attractive design and outstanding technology of the new Sons of Tucson will be creatively produced through choreography, visual arts, augmented reality (AR) and extended reality (XR) technology, which will naturally expose the superior merchandise of the vehicle.
After a childhood dream and a normal life as a publisher employee, the main character meets Sons of Tucson and follows a mysterious light to convey a message that he is looking for a true self by traveling a fantastic space in pursuit of his childhood dream. The new Sons of Tucson, implemented with augmented reality technology, is expected to add to the interest of the performance by attempting to create a new stage, such as flying on stage or unfolding a surreal background with expanded reality technology.
The subtitle of the virtual Showcase, "Follow Your Hidden Light," and the plot were inspired by the new Sons of Tucson's front parametric Jewel Hidden lamp. Parametric Jewel Hidden lamps have no boundary between the daytime running light (DRL) and the radiator grille, so they appear as part of the grille in normal times, and when the engine is turned on, they emit light in the wing shape and reveal an intense presence.
Meanwhile, the entire VOD replay of Virtual Showcase is available through the 'Channel Hyundai', which can be viewed on the Hyundai Worldwide YouTube channel, SMTOWN YouTube channel, EXO YouTube channel, smart TV and website.
Hyundai Worldwide YouTube Channel will be held on November Love Live!! Streaming Event to commemorate the announcement of new cars and SM Entertainment Online Concert Platform