Group BTS topped the Boy Group Brand reputation.
Boy Group Brand Reputation 2020 year, according to Korea Corporate Reputation The Big Data analysis in September was analyzed in the order of the third place in EXO, the second place in BTS.
RAND Corporation, Korea, is expected to be Twenty20 year from August 11 The consumer behavior analysis of 48,979,150 Boy Group Brand Data measured by September 11 measured the participation of JiSoo, MediaJiSoo, Communication JiSoo, and CommunitySoo. Compared to Brand Big Data 40,137,953 in August, it increased by 22.03%.
Brand Platform JiSoo is an indicator created by Brand Big Data analysis, finding out that consumers' online habits have a great impact on Brand consumption. The analysis of the Boy Group Brand reputation can measure the positive evaluation of the Boy Group, media interest, and consumer interest and communication. Brand monitor analysis of 100 Brand plat editors was also included.
The top-ranked BTS (RM, Sugar, Jean, Jhop, Jimin, Bhu, Political Power) Brand became participatory JiSoo 3,764,112 MediaJiSoo 5,337,856 Communication JiSoo 4,445,056 CommunitySoo 4,153,114 and Brand reputation JiSoo 17,700,114 It was analyzed as 38. Compared with Brand Reputation JiSoo 8,924,775 in August, it rose 98.33%.
Second place EXO (Suho, Chanyeol, Kai, Dio, Baekhyun, Sehun, Siumin, Lay, Chen, Tao, Luhan, Chris) Brand became JiSoo 290,224 Media JiSoo 666,624 Communication JiSoo 960,216 Community JiSoo 354,054 Soo 2,271,119 was analyzed. Compared with Brand Reputation JiSoo 2,524,066 in August, it fell 10.02%.
Third-place Seventeen (Scoops, Junghan, Joshua, Jun, Hosi, Wonwoo, Uji, Dogyeom, Mingyu, Diet, Seung Kwan, Vernon, Dino) Brand became part of the JiSoo 401,192 MediaJiSoo 398,848 Communication JiSoo 851,871 CommunitySoo 483,694 Brand plate JiSoo 2,135,606 was analyzed. Compared with Brand Reputation JiSoo 1,783,082 in August, it rose 19.77%.
4th place NCT (Tail, Johnny, Tae Yong, Utah, Do Young, Ten, Representation, Winwin, Mark, Runjun, Geno, Hae Chan, Jae Min, Chunler, Ji Sung, Lucas, Jung Woo, Kun) Brand participated in JiSoo 183,832 Media JiSoo 427,520 Communication JiSoo 704,173 Community Soo 520,341 was analyzed as Brand platitude JiSoo 1,835,865. Compared with Brand Reputation JiSoo 1,515,637 in August, it rose 21.13%.
5th place SHINee(Onyu, Key, Minho, Taemin) Brand was analyzed as Brand Reputation JiSoo 1,442,198 with participation JiSoo 92,752 media JiSoo 360,704 communication JiSoo 477,765 CommunitySoo 510,977. Compared with Brand Reputation JiSoo 978,032 in August, it rose 47.46%.
"The Boy Group Brand Reputation 2020 year," said Koo Chang-hwan, director of RAND Corporation in Korea. The Big Data analysis in September showed that BTS Brand ranked first. The Boy Group Brand category increased by 22.03% compared to Brand Big Data 40,137,953 in August. According to the Cebu City analysis, Brand consumption rose 14.06%, Brand issue rose 3.40%, Brand communication rose 39.53% and Brand spread rose 42.62%. "
"Boy Group Brand Reputation 2020 year BTS Brand, which ranked first in Big Data analysis in September, was highly analyzed in Link Analysis as 'comfort, appearance, record'. In keyword analysis, Billboard, dynamite, and YouTube were analyzed highly. In positive negative ratio analysis, the positive ratio was 93.63%. BTS Brand Cebu City analysis showed that Brand consumption rose 88.57%, Brand issue rose 105.57%, Brand communication rose 116.55%, and Brand spread rose 82.20%. "
2020 year The 30th place in the Boy Group Brand reputation in September was BTS, EXO, Seventeen, NCT, SHINee, Astro, Super Junior, The Boys, Tomorrow By Together, Stray Kids, Winner, Big Bang, One Earth, New East, Eighties, Monster X, Vitubi, Bix, 2AM, Bigton, MCND, SF9, 2PM, TVXQ, On & Off, Hot Shot, Infinite, Pentagon, GodSeven, JYJ were analyzed in order.