Coca-Cola announced on Monday that it has introduced a new TV AD with intense and cheerful exhilaration.
Coca-Cola's new AD contains a message that you experience a special thrill with Coca-Cola in the autumn routine of New Normal, where your time at home is getting longer.
AD has dynamically and cheerfully filled the process of containing Coca-Cola in Coca-Cola's iconic contour bottle, like a music video. The Coca-Cola bottle cap, which dances to the speaker vibration of strong beats, the colorful graphic image that visually expresses background music, the dynamics of the carbonic bubble that fills the screen, and expresses the excitement of Coca-Cola. It ADds to the shooting sizzle, maximizing the excitement with intense audiovisual effect. Then Park Bo-gum, who appears with a copy of 'The moment of filling up'. Park Bo-gum perfectly expresses the intense excitement of Coca-Cola, which seems to wake up after drinking cool Coca-Cola, and makes the mood of the viewers thrill.
This AD captures the trendy and exciting excitement unique to Coca-Cola with a sensual and dynamic image of a sophisticated atmosphere. It conveys the intense excitement of the audiovisually maximized Coca-Cola to the screen and conveys the cool positive energy that seems to pierce the inside of those who want a special and exciting moment in the New Normal daily life that is going on for a long time.
“As the time to stay at home is getting longer, we are going to show this TV AD to give us a special and exciting moment to get bored and frustrated with everyday life with Coca-Cola,” said a Coca-Cola official. “We are also going to show various marketing activities to enjoy the excitement and speciality of our daily lives with Coca-Cola, including Coca-Cola and Coca-Cola Zero. “We’ll go on,” he said.
Jeon Jae-wook