Singer IU presented a picture of a dignified and charismatic atmosphere.
Global luxury Brand 'J. Estina' (J.ESTINA) unveiled its 2020 Autumn Advertising Campaign with Muse IU (IU) on Monday.
This season's advertising campaign "I J. Estina You" (I J.ESTINA U) portrayed a trendy, changed Brand image through the Model IU, like a Brand symbol that was renewed last year.
The IU in the public picture showed a more mature and dignified appearance from the existing pure and lovely image.
Wearing a chic Black jacket, IU created a mysterious atmosphere with a casual look and a point eye makeup that was pink under the eyes.
The "Dream COIN" (DREAM COIN) necklace worn by the IU is a collection of "Jay Ete" (J e'te). On the back of the COIN pendant, Tiara, a symbol of good fortune, was imprinted and it had a special meaning of 'supporting your dream'.
IU, which was worn with a chic Black jacket and pants and Black high heels, gave off charisma with an all-Black look.
Here, IU Matched jewelery using Brand initials, showing luxurious yet elegant charm.
In another pictorial IU boldly pulled back a refreshing denim jacket, revealing a slender neckline.
IU is a back door that has completely digested the shooting concept with various facial expressions and professional attitudes and has impressed the field staff.
The IU also boasted a unique visual, perfecting its unique Number 1 (Lavender Mist) makeup with a warm Number 1 (Lavender Mist) Angora knit.
The IU, which Matched dark blue stone jewelery reminiscent of the universe in a warm kite 1 (Lavender Mist) knit, showed a dreamy atmosphere at once with a languid and languid eyes.
On the other hand, jewelery worn by IU in the picture can be found at J. Estina stores and official online malls nationwide.
J. Estina unveils IU and 'I J.ESTINA U' campaign pictorial...Dignified female expression