'Emotional craftsman' Lim Young-woong is selected as a men's wear brand advertising model and challenges 'suit craftsman'.
It was selected as a 2020 F/W season advertising model for Madewell 1937 (WELLMADE), a lifestyle fashion specialty store by fashion company Sejeong (CEO Park Soon-ho).
Lim Young-woong is a popular figure who has emerged as an advertising Blue chip as a winner of the TV entertainment program 'Tomorrow is Mr. Trot'. In addition to singing skills, it has attracted attention by boasting a model-like ratio with its usual small face size and superior height.
In addition, Madewell 1937, along with Lim Young-woong, released the CM song 'Mr. Trotwell Song' in May.
“Lim Young-woong is a genuine Singer who is full of affection and passion for Mr. Trot,” said Sejeong Madewell 1937, explaining the background of the selection, “and I have determined that the quality of the product is in line with the craftsmanship that the brand has pursued.” “Lim Young-woong is an image that is friendly and trustworthy to all ages, not only middle-aged but also young people, so it is influential in the first half of the year. “We are expecting Trotwell Song in the second half of the year following its popularity,” he added.
Madewell 1937 will focus on the classic 'trench coat', which is the essence of autumn men, and the formal 'romantic suit' styling that makes the special day more romantic through this season's picture with Lim Young-woong. In addition to the basic item 'Blue' styling in the season, we created a sophisticated business casual look.
Lim Young-woong in the picture poses with a chic yet cute look in the trench coat look and Blue look that transformed into a fall man with a puppy and a gentle image in the romantic sut look.
At the pre-event of Model Matching, which was held through the official Instagram before the release of this picture, about 5,000 likes and 1,700 comments were made in the first half of the day, drawing keen attention and raising questions. Comment responses on social media are also good. He is responding explosively, including 'hero Lim Young-woong', 'Lim Young-woong's best suit fit' and 'Lim Young-woong', which are returning to autumn man. The SNS event will be held until the 31st of the month. Details can be found on the official Instagram of Madewell 1937.
Meanwhile, Madewell 1937 will start filming with Lim Young-woong and will release the second video of Mr. Trotwell Song in September. In the upgraded second Mr. Trotwell Song video, you can get a glimpse of Lim Young-woong's spectacular performance and various styling along with an addictive and exciting rhythmic CM song.