Gong Hyo-jin has been selected as the exclusive model of the Outdoor Research brand Kolon Sports, which is being developed by Kolon Industries FnC from the 20FALL season. In this campaign, which aims to deliver natural and impactful products that are suitable for the easy-to-reach Outdoor Research environment, Gong Hyo-jin has revealed its unique familiar charm without hesitation.
In the open photo, the natural appearance of Gong Hyo-jin catches the eye. This film was actually taken in the mountains near Seoul to capture the comfort of nature. Sitting next to a clear stream, Gong Hyo-jin is building a clear Smile as if he were sharing a pleasant chat with a friend. The positive energy of Gong Hyo-jin, who enjoys freedom from busy daily life and downtown, provides healing to viewers.
The AD campaign, which consists of three themes: climbing, camping, and soaring, has ADded a different amount of fun to the recent trendy natural healing program. In particular, Gong Hyo-jin has completed a unique AD campaign video through witty ambassADors and AD-libs with his opponents according to each Outdoor Research environment. The Kolon Sports AD, which is exposed through online and SNS insteAD of avoiding TV media, is expected to naturally reach viewers by making a big change in Outdoor Research AD trends.
“We’ve been working with Gong Hyo-jin since this 20FALL season campaign,” said a brand official. I think that I will be able to get closer to my customers through the stylish and excellent acting actor Gong Hyo-jin "
AD video can be confirmed through 'Kolon Sports' YouTube channel and SNS.