The King, which has been attracting a lot of attention since the broadcast as a new work by Kim Eun-sook, is experiencing a total difficulty. The ratings, which recorded 11.4% (Nilson Korea, based on the national standard) on the first broadcast, fell to 6.3% in the 9th broadcast on the 15th, and halved.
SBS gilt Drama The King - The Lord of Eternity (playwright Kim Eun-sook, director Baek Sang-hoon, Jung Ji-hyun, hereinafter The King) is a romance that differs from one another through the collaboration of Yi-Gwa (ritual) type Korean Empire Emperor Lee-gon, who tries to close the door (the King) against the devil, and the Korean criminal Jung-tae, who is trying to protect someone's life, people and love. Drama, the drawing.
The hit maker Kim Eun-sook, the 'Loco King' Lee Min-ho, and 'Loco Queen' Kim Go-eun met with the best anticipated work in 2020, but after the broadcast began, the response of "below expectation" is decreasing.
It was the excessive PPL (indirect advertising) that made viewers the most absurd throughout the broadcast. PPL is inevitable to cover production costs of more than 30 billion won, but the problem is that the method is too one-dimensional. In the Drama 'Guardian: The Lonely and Great God', which ended in 2017, "I like chic black. I think Kim Eun-sook, who naturally melted PPL into Kahaani with the ambassador "Do you like it, blue blue?"
Lee Min-ho (played by Leeon) in The King, holding coffee in his hand, said, "I think it tastes the same as imperial coffee. The scene in which Kim Go-eun (played by Jeong Tae-eul) applied multi-nights to his lips and cheeks and said, "I can not even apply multi-nights in front of children ... You have it, this is all for me" made viewers frown with an unnatural PPL that seemed to be watching home shopping.
In addition, 'The King' features various PPLs such as red ginseng, chicken, delivery application, LED mask, and kimchi. If the PPL melts naturally into Kahaani, it may gather topics as a fun factor, but in the case of The King, the advertising personality is so thick that the audience has come up with a joke called "This is Drama or Home Shopping".
The King said that he had no intention of replacing the title video and mistaking the Korean Naval ship as a Japanese Naval ship. However, it seems difficult to turn the hearts of viewers who have been distrustful of the work itself in the 'disturbance controversy' that has never been done twice.
In addition, Lee Min-ho has not been fresh with the acting tone that reminds me of the 'heirs' that ended in 2013, and Chung Eun-chae (played by Gu Seo-ryong), who appears as the Korean Empire female prime minister, is criticized as an anachronistic figure, drawing attention only to attracting the emperor with his colorful and sexy appearance.
The King, who just made the turnaround. With Lee Min-ho and Kim Go-eun's romance ripe and Lee Min-ho foreshadowing a revenge battle by declaring war on Lee Jung-jin (played by Lee Rim), attention is being paid to whether The King can reverse the cold atmosphere of viewers.