Actor Park Seo-joon was selected as the exclusive Model of outdoor brand K2.
According to his agency, Awesome E & T, K2 announced that the healthy Image of Actor Park Seo-joon, who has a variety of fans regardless of generation with bright and positive energy, is well matched with K2's brand Image and selected as a new face.
In particular, Park Seo-joon, who has shown a wide spectrum of performances with various characters, is expected to be able to convey the brand story of K2 based on the spirit of challenge.
K2 and Park Seo-joon will show an active and sensual look through the Tech Plus line for hiking and light hiking this season, and Life line reflecting functional lifestyle wear and athletic trends.
Park Seo-joon will start his activities as a full-fledged K2 Model starting with the release of the picture in March.
“Park Seo-joon’s healthy and active Image has been selected as a Model because it fits well with the K2 brand Image,” said Shin Seon-cheol, head of the K2 marketing team. “We expect Park Seo-joon’s charm of eight colors, which is active in various genres, to bring newness and fresh vitality to K2.”
On the other hand, Park Seo-joon is playing the role of 'Park Sae-roi' in JTBC gilt Drama 'ItaeOne Clath'.