Outdoor brand K2 announced on November 11 that Actor Park Seo-joon was selected as a brand exclusive Model. K2 explained that the healthy image of Actor Park Seo-joon, who has a variety of fans regardless of generation with bright and positive energy, is well matched with K2's brand image and selected as a new face.
In particular, Park Seo-joon, who has shown a wide spectrum of performances with various characters, is expected to be able to convey the brand story of K2 based on the spirit of challenge.
Park Seo-joon will start his activities as a full-fledged Model starting with the release of the picture in March.
“Park Seo-joon’s healthy and active image has been selected as a Model because it fits well with the K2 brand image,” said Shin Seon-cheol, head of the K2 marketing team. “We expect Park Seo-joon’s charm of eight colors, which is active in various genres, to bring newness and fresh vitality to K2.”
On the other hand, Park Seo-joon is playing the role of Park Sae-roi in JTBC's gilt drama 'ItaeOne Clath'.
Photo K2 Offering